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Chrysler rolls out U.S. employee discount deal

July 6, 2005

DETROIT (Reuters) – The Chrysler arm of DaimlerChrysler,following in the footsteps of its Detroit rivals, said onWednesday that it too will now offer big employee discounts tothe general public.

General Motors Corp. has been selling anybody a 2005 modelcar or truck at the same low prices GM employees pay since lastmonth.

The world’s largest automaker extended the employeediscount program through Aug. 1 on Tuesday, prompting FordMotor Co. to say it was matching the consumer incentivesprogram that delivered blockbuster sales for GM in June.

Chrysler said its program, which began Wednesday and laststhrough Aug. 1, would shave thousands of dollars off thesticker prices of most 2005 models.

Dubbed “Employee Pricing Plus,” the discount program doesnot include the hot-selling Chrysler 300 sedan, the DodgeMagnum wagon or the all-new Dodge Charger, a Chrysler spokesmansaid.

He said the Dodge Viper sports car and vehicles fromChrysler’s SRT performance line were also excluded from thediscount program.




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