September 10, 2009

McDonald’s doesn’t like ‘McFalafel’ name

Fast food giant McDonald's has forced a Toronto start-up restaurant to change its name from McFalafel in a trademark dispute.

Restaurant owner Abdal Salam told the Toronto Star he's been hounded by the U.S. fast-food chain's lawyers since opening his falafel shop several months ago, and he finally gave up the fight.

He claims the Mc prefix stands for Mediterranean Cuisine and his menu is nowhere near what McDonald's sells, with the exception of McFalafels, which McDonald's sells in Egypt.

In the meantime, Salam used circular decals to turn the Mc to Mo on his store signs and menus, the Star said.

Salam said that was a temporary measure until his business is running at capacity.

After I have enough money, I'll go fight, he said.

The Star said earlier this week, a court in Malaysia sided in favor of a restaurant named McCurry, which McDonald's had challenged.