Toy retailers set up for holiday sprint
Industry market analysts said large U.S. toy retailers are gearing up aggressively for the upcoming holiday shopping season, as the recession continues.
Toys R Us is expected to open 80 temporary stores for the holiday season, The Washington Post reported Tuesday.
In addition, while expanding 200 established stores with a new line called R Markets, Toys R Us will open 260 smaller stores inside Babies R Us outlets this year.
We’re energized, Toys R Us Chief Executive Officer Jerry Storch said.
Industry analyst Anita Frazier at NPD Group said,
I think every lever that can be pulled will be pulled.
Sean McGowan, a market analyst with Needham & Co. said Toys R Us
seem to be steamrolling.
Meanwhile, discount retail giant Wal-Mart recently opened
family night center, featuring $10 to $18 DVDs and $8 board games, the Post said.
We will definitely be ready … with incredible values across toys from core basics to hot new items, said Laura Phillips, Wal-Mart’s chief toy officer and senior vice president of entertainment.
Sears added toy departments to 20 of its stores in August.
It’s part of a bigger effort. Really, this is our first step, Sears spokesman Tom Aiello said.