November 3, 2009
Rise In Online Sales Predicted This Holiday Season
Online sales this holiday season are expected to increase by 8 percent, compared to last year, to $44.7 billion.
Forrester on Monday issued a report showing its forecast of online sale in November and December to reach $44.7 billion, compared to $41.4 billion last year.
Forrester said online sales during last holiday season saw growth of 5 percent, compared to multiple previous years of double-digit increases.
According to Reuters, the National Retail Federation expects total holiday sales to drop by 1 percent.
In its report, Forrester said that "24 percent of online holiday buyers intend to try lower-cost alternatives to the brands they typically purchase."
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