Watch Small Businesses Compete With Mega Firms in 2011 By Using Video to Attract & Engage Their Clients and Dominate Search Results
Web videos are evolving on the web and 2011 will be their break-out year. Once only housed on YouTube or created by major big-name companies, now smaller companies and firms are creating professional videos to communicate their messages, their services and products and to compete in online search for those highly sought after first page Google results.
Rye, NY (Vocus/PRWEB) December 31, 2010
Video is not just for YouTube anymore. Most businesses, law and accounting firms or retail marketing budget do not yet have a line item designated for video production but that will change. And 2011 may be the year many companies actually buy professional video production and marketing services for the first time.
Somewhere between the brother-in-law’s offer to “Shoot for food on my Flip” and a favorite Madison Avenue Agency, that charges 250K for a 30 sec commercial, is an appropriate producer, agency or marketing group who can help define, storyboard, interview, light, shoot, edit AND distribute a solid video that is one very important piece of a marketing program.
Forrester Research stated last year in one of their reports “that a web site with a video is 53 times more likely to come up on a first page result on Google than the exact same page without video.” This weighting is due to the disparity of text to video that currently exists on the Internet and the power of Universal Search.
Videos can be created in a myriad of ways using live shooting, stock video or even still shots exported as a video. Intelligent Video Solutions created budget projects in 2010 using photos, music and voice-overs, while higher-end projects done this year have included extensive partner interviews and inclusion of sophisticated graphics and post-production. The key is to start with the marketing or recruitment goals and then determine how a video can help accomplish those results.
There has been delight watching some clients (Loeb & Loeb, Ruth Raisfeld, The Meeeting House After School Program, Citrin Cooperman or even a local cell phone store in Westchester) garner great success when new clients find them online because of the search results their videos garner.
Learning how to source and buy video will be key for business owners and marketing and recruitment professionals in 2011. Video is the new web – learn how to make smart buying choices and enhance the online presence of your business without paying for advertising.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/12/prweb8040812.htm