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UW Health Hires Shine Advertising Co. for New Branding Campaign

January 6, 2011

Shine Advertising Showcases UW Health’s Extraordinary Patient Care

Madison, WI (PRWEB) January 5, 2011

For years, UW Health has been a champion of excellence and innovation in the health sciences. Achieving breakthroughs in medicine and health care and pioneering innovative treatments, UW Health has represented world-class medical care, right here in your own backyard.

Shine Advertising was recently asked to develop a statewide marketing campaign that illuminates the unsurpassed medical care and innovation that have long flourished at UW Health. The brand campaign, consisting of television and radio advertisements, launched in December and highlights UW Healthʼs world-class physicians, researchers and health care professionals by showcasing the unparalleled patient care and clinical research that happen every day at UW Health.

“I think that in some respect, many Wisconsinites (and Midwesterners in general) are unaware of what an amazing group of physicians, researchers and health care professionals we have here at UW Health,” says Mike Kriefski, Shine Advertisingʼs co-founder and creative director. “These men and women are truly the best of the best””and this campaign puts their leadership in the world of health care front and center.”

About UW Health

UW Health represents the academic health care entities of the University of Wisconsin-Madison: UW School of Medicine and Public Health, UW Medical Foundation, UW Hospital and Clinics, American Family Children’s Hospital and UW Carbone Comprehensive Cancer Center. Its expert doctors are at the forefront of research, developing new treatments, training the next generation of physicians and serving the health needs of people in Wisconsin and beyond.

About Shine Advertising Co., LLC

Shine is a $30 million advertising, design and interactive agency located in Madison, Wisconsin. The privately held companyʼs client roster includes national consumer brands, such as Harley- Davidson, Carver Yachts, Wisconsin Cheese and Winston Fly Rods. Shine is creatively driven, results focused and dedicated to building passion between people and brands. Learn more at http://www.shinenorth.com. Shine on.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/01/prweb4939444.htm


Source: prweb



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