FirstGiving Launches “Marathon Fundraising Success Guide” for Nonprofit Organizations

January 7, 2011

Based on analysis of 2010 Boston Marathon fundraising, paper offers benchmarks and best practices for events with a required fundraising minimum

Boston, MA (PRWEB) January 6, 2011

FirstGiving (http://www.firstgiving.com), a proven leader in providing online peer-to-peer fundraising tools, announced today the release of its landmark study of marathon event fundraising. The study analyzed 907 Boston Marathon runners who used FirstGiving’s online fundraising platform to raise over $2 million for 114 nonprofit organizations in 2010. The “Marathon Fundraising Success Guide” offers nonprofit organizations important benchmarks for raising funds and meeting fundraising goals, the timing of donations, how donors give, and what set top race fundraisers apart from the rest.

FirstGiving, combined with its UK parent company, JustGiving, has over ten years of experience working with marathon fundraising teams and independent fundraisers. The report offers analysis, insights, and key takeaways for nonprofit organizations based on fundraiser and donor behavior that can be applied to any endurance event with a required fundraising minimum.

Key findings include:

Online fundraising for endurance events continues to grow

o    73% of all funds raised were collected online

o    Average FirstGiving fundraising page received $2,973

o    Offline donations contributed another $1,080 per page

Majority of donors contribute amounts of either $25 – $75 or $100- $150

o    Largest category of donations is in the range of $25 – $75

o    Second highest donation range is $100 – $150

o    Donations in the $100 – $150 range are critical to meeting fundraising requirement

To raise $3,250, 36 – 40 individual contributions are needed

o    Median number of donations was 38

o    Majority of fundraisers who met their minimum requirement acquired between 36 and 40 donations

Top fundraisers secured significantly more donations in the $100 – $125 range

o    Amongst fundraisers who raised over $7,500, one commonality was their ability to generate twice the number of donations in the $100 – $125 range

Majority of the donations arrive in the four months prior to the marathon

o    Over 90% of donations occurred in the four months prior to the marathon

o    However, the average donation amount was higher amongst the donations made seven to nine months prior to the marathon

The full report includes additional details on how marathon fundraisers typically raise money, how donors typically donate to fundraisers, when marathoners begin fundraising, why marathon runners raise money for a nonprofit, and more. Nonprofits, and any organization interested in this subject matter, can download a full copy of the report at http://info.firstgiving.com/marathon-fundraising-success-guide.

About FirstGiving

FirstGiving empowers passionate individuals to raise money online for thousands of causes and helps 501c3 nonprofit organizations plan, execute, and measure successful online fundraising campaigns. FirstGiving is a proven provider of powerful, yet easy-to-use tools for charity fundraising events and grassroots fundraising campaigns and securely processes online donations. Fundraising ideas and fundraising tips abound on FirstGiving, and our personal fundraising pages are easier to use than any other fundraising software product. For more information, visit http://www.firstgiving.com.


For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/01/prweb4944444.htm

Source: prweb

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