GetLenses.co.uk. Offer Free Lens Trial to Dejected Aussie Cricket Team

January 16, 2011

GetLenses, the UK’s largest online contact lens supplier, has offered a free contact lens trial to the losing Australian Cricket team following their loss of the Ashes series to England.

(Vocus/PRWEB) January 14, 2011

GetLenses, the UK’s largest online contact lens supplier, has caused a few chuckles with its offer of a free contact lens trial for the Australian cricket team. The offer, made in a light hearted way by during the Christmas period was picked up by a number of newspapers, including Sporting Life, Metro and The Star.

“We are always keen to use any opportunity to raise awareness of contact lenses,” says Jos Williams, GetLenses’ Marketing Director. “Market penetration in the UK is still comparatively low and that’s largely down to high prices on the high street.”

Although contact lenses are now widely seen as a vital piece of sporting equipment for most top class sportsmen, cricket was one of the few sports where people could traditionally play in glasses. We all remember batting greats such as Clive Lloyd, Geoff Boycott or Zaheer Abbas facing up to high speed bowling with nothing more than a pair of specs. That said, very few current players (with the notable exception of Daniel Vettori, the New Zealand skipper) would prefer glasses to a pair of contact lenses. This is probably down to the additional comfort of modern lenses but also the constraints of wearing a helmet. Certainly no fast bowler would want to have the additional clutter of glasses ““ Devon Malcolm was probably the last, and he switched once he got a good pair of toric contact lenses.

In recent years, there have been some innovations leading to a “Ëœsports lens’ category. Nike brought the idea of coloured lenses to market with the idea that tinting would give better visibility of the ball. This was picked up by golfers in particular, who often lose sight of the ball. And in cricket these red lenses were trialled by Andrew Strauss. Overall however, the sports category has not really taken off, for the simple reason that normal contact lenses function perfectly well.

But why the wide interest in the GetLenses story?

” I think it’s quite English to feel sorry for a side so badly beaten as the Australians were, ” continues Jos Williams. ” Certainly, the Australians would have rubbed it in if the ball had been on the other foot. But I think the story has a certain humour to it and fundamentally you can’t think the Aussies would hate anything more than sympathy from the Poms, so that made it funny. But we’ll certainly withhold the offer from the South Africans and the Indians until we’ve seen how this England team perform against them over the next couple of years.”

GetLenses.co.uk. has seen very rapid growth over the last 2 years as consumers start to understand they can shop around for better deals and that the buying experience is so much more convenient online. Perhaps with stories like this they will continue their rapid growth.


For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/1/prweb8064519.htm

Source: prweb

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