Hotel Valencia Riverwalk Takes a “Smart” Step Ahead with Branded QR Codes

July 23, 2011

Hotel Valencia Riverwalk the first independent hotel in San Antonio to utilize custom branded QR codes to reach customers through their smart phones.

San Antonio, TX (PRWEB) July 22, 2011

Hotel Valencia Riverwalk is the first independent hotel in San Antonio to use branded QR codes. Jason Ellis, President of the e.f. group created the one-of-a-kind QR codes and his research has shown that branded QR codes are clicked 25-30% more than traditional black and white codes. Brand recognition is vital to a company’s success and Hotel Valencia Riverwalk is hoping that their existing brand recognition will grow from their efforts with branded QR codes.

When scanned with a smart phone these unique QR codes will take consumers to additional information that is targeted and specific. Whether that is a special weekend rate, information on Citrus, their world class restaurant, or any other aspect Hotel Valencia wants to advertise.

“Our customers are tech savvy and brand loyal and these QR codes will help us to reach out to current and potential customers in an interesting and effective way,” said Hotel Valencia’s Marketing Manager Amy Trench. “These codes will allow us to track which advertisements are successful and will help us use our marketing dollars wisely in a down economy.”

QR codes began in Japan and were initially used for tracking parts in vehicle manufacturing. They found their way to the U.S years later as a marketing tool. With smart phones becoming increasingly popular we have only seen the beginning of QR code uses in the U.S.

About Valencia Group:

Valencia Group, a Houston-based company, developed and manages Hotel Sorella CITYCENTRE in Houston, Texas, Hotel Valencia Santana Row in San Jose, California, and Hotel Valencia Riverwalk in San Antonio, Texas. Set in the cultural heart of each city, each property provides guests with a contemporary four-star experience featuring hip, yet classic designs, intimate meeting facilities, and unparalleled personal service. Known for exceptional service and style, Valencia Group properties have received international recognition by magazines such as Condé Nast and Travel + Leisure, and by discerning travelers seeking a memorable and comfortable home away from home. For more information, please visit http://www.hotelvalencia-riverwalk.com.

About the e.f. group:

The e.f. group, a San Antonio, TX based cross-media marketing solutions provider, helps businesses with strategies that streamline marketing processes, integrate mobile and web applications, and ensure cost-effective project management. The e.f. group provides valuable tools and full service solutions including data analysis, QR Codes, Custom Branded QR Codes, custom mobile landing pages, email marketing, design, reporting and complete program oversight. For more information contact the e.f. group, 3503 Crosspoint, San Antonio, TX 78217, 210.492.1921.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/7/prweb8657160.htm

Source: prweb

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