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Canadianliving.com Food Trends Report; Period compared: July 2010 vs. July 2011

August 12, 2011

The Food Trends Report is a monthly review of food trends among Canadian home cooks. CanadianLiving.com has been an authority in the Canadian online food community since 1996 and welcomes over 1.3 million visitors monthly.

(PRWEB) August 10, 2011

CANADIAN CRAVING OF THE MONTH

Chicken breasts – jumped 135% from last year to 12th overall.

Analysis

“While the top 10 this July remained fairly level with last year – burgers, salmon, salsa, etc. – chicken breasts leaped 135% to the 12th position, demonstrating a huge revival in this lean, barbecue-friendly and flavour-neutral cut of meat,” explains CanadianLiving.com Food Editor, Colleen Tully. “This trend suggests we’ll see chicken breasts easily reach top 10 in August.”

WHAT’S IN

New trend: Iced tea- up 218%

New trend: Quinoa salad- up 145%

Chicken breasts – up 135%

Strawberry jam- up 110%

Strawberry cheesecake – up 454%

ANALYSIS

“With specialty tea shops sprouting up in communities across Canada, it’s no surprise to see Canadians searching for iced tea recipes in hot, hazy July,” suggests Tully. “Quinoa – the darling of 2011 – evolves into “quinoa salad” during warm months, tossing easily with fresh herbs and local produce. Our love affair with cheesecake continues, this month matched squarely with in-season strawberries. “

WHAT’S OUT

New trend: blueberry muffins – down 40%

New trend: bread recipes – down 70%

New trend: Chicken wings – down 40%

Cake – down 49%

Macaroni salad – down 29%

ANALYSIS

“With everything “strawberry” up this year, everything “blueberry” is down, especially blueberry muffins. Is there room for only one rock star berry in our kitchens? Chicken wings come as a surprise, but last month we saw fattier meats like ribs and lamb lose traction as well. And if you’re thinking of bringing macaroni salad to your next potluck, consider trendier quinoa salad instead.”

For further information and interview opportunities, please contact

Canadian Living Food Director, Annabelle Waugh at 416-733-7600 Ext. 4819.

For the latest recipe and food trends visit http://www.canadianliving.com.

Canadian Living is published by Transcontinental Media. The fourth largest print media group in Canada, with more than 3,000 employees and annual revenues of $608 million in 2010, Transcontinental Media reaches, through its multiplatform offering, over 18 million consumers across Canada. The group is the largest publisher of consumer magazines and French language educational resources in Canada, and the largest publisher of local and regional newspapers in Quebec and the Atlantic provinces. Transcontinental Media publishes the weekday daily Metro in Montreal and Halifax. It is also the leading distributor of door-to-door advertising material in Canada, with Publisac in Quebec and Targeo in the rest of Canada. Transcontinental Media is distinguished by its custom publishing, mailing and customized email database, which allows marketers to connect efficiently with more than six million consumers. Thanks to a wide digital network of more than 1,000 websites, Transcontinental Media reaches 11.3 million unique visitors per month in Canada.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/8/prweb8681459.htm


Source: prweb



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