Chrysler raises incentives in price war
DETROIT (Reuters) – DaimlerChrysler’s Chrysler division on
Thursday said it was raising its consumer incentives in a bid
to offset slowing U.S. vehicle sales.
The move follows sweeter incentive offers announced earlier
this week by General Motors Corp. and Ford Motor Co., as
Detroit’s price war heated up again as part of a traditional
year-end sales push.
Chrysler spokesman Kevin McCormick said that starting next
Monday the automaker would offer U.S. car buyers a debit card
with $2,367 in credit to use toward the purchase of gasoline.
He said Chrysler would also begin offering car buyers free
scheduled maintenance and an extended five-year, or 60,000-mile
warranty. The new incentives will remain on offer through
January 3, McCormick said.