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New Jersey selects new tourism slogan

January 12, 2006

PHILADELPHIA (Reuters) – New Jersey announced a new tourism
slogan on Thursday in an effort to shrug off the state’s grim
reputation for traffic jams, mobsters and toxic waste dumps.

“New Jersey: Come See for Yourself,” was the winning entry
in a statewide contest that attracted some 7,800 entries. The
public was asked for suggestions after Acting Gov. Richard
Codey rejected “New Jersey: We’ll Win You Over” — a slogan
devised by an image consultant at the cost of $260,000 — as
too negative.

State officials earlier rejected sardonic entries
including: “Come Out to New Jersey: It’s Not as Bad as it
Smells” and “New Jersey: Hey, at Least it’s not West Virginia.”

Residents of America’s most densely populated state were
asked to vote on five finalists, and the winning slogan,
submitted by Jeffrey Antman of Passaic, got the largest number
of votes, 3,373 out of a total of 11,227.

“When it comes to image, New Jersey really cares,” Codey
said in a statement. “I am proud to be governor of a state that
has pride — and shows it.”

The winning entry beat out other finalists including: “New
Jersey: Expect the Unexpected” and “New Jersey: The Best-Kept
Secret.”


Source: reuters



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