April 11, 2006

New York City to host 2006 Latin Grammys

NEW YORK (Reuters) - Latin music's top artists will head to
the Big Apple in November when New York hosts the Latin Grammys
for the first time.

"New York City is the proud home to the most diverse
Hispanic population in the world," said Mayor Michael Bloomberg
in announcing the November 2 awards ceremony at Madison Square

Last year's show was held in Los Angeles and broadcast for
the first time entirely in Spanish by Univision in a bid to
attract more viewers. It drew 9 million viewers in the United
States, 2 million more than previous shows broadcast in English
on CBS.

The Latin Grammys, created in 2000 and previously held in
Miami or Los Angeles, lost momentum when the 2001 telecast was
canceled due to the attacks on September 11 -- the scheduled
day for the show.

U.S. viewership has also suffered as the Grammys focused
more on eclectic acts unfamiliar to English-speaking viewers,
Latin music specialists say.