April 19, 2006
American gives away 20,000 tickets at basketball game
NEW YORK (Reuters) - American Airlines said on Wednesday it
would give away more than 20,000 flight vouchers to fans at the
evening's Dallas Mavericks basketball game, in what it called
the largest airline ticket giveaway at a single event.
The unit of AMR Corp said another 1,000 fans watching the
game on television could win vouchers if they participated in a
text-message promotion on their mobile telephones.
Earlier on Wednesday, the Fort Worth, Texas-based American
reported a first quarter loss that was narrower than the year
ago figure, beating analysts' estimates.
The giveaway is designed to promote Dallas Love Field
Airport, from which the airline recently began flying.
The Mavericks are playing the L.A. Clippers at the American
Airlines Center in Dallas.