Research and Markets: Snacks, Cereals and Fruit Drink Companies Examined and Analyzed in Case Study Report
Posted on: Wednesday, 18 July 2007, 12:15 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c63065) has announced the addition of "Pepsico: The World's Biggest Functional Food Company 10 Case Studies in its Strategies in Sports Drinks, Fruit Drinks, Snack Innovation and Cereals" to their offering.
The 10 case studies in PepsiCo: The World's Biggest Functional Food Company focus on well-known brands such as Tropicana, Naked, Gatorade, Propel, Quaker Oats and Frito-Lay. Thorough analyses of the marketing strategies and health communications used for each brand reveal how PepsiCo has transformed itself from a simple cola giant into the owner of some of the world's most interesting and successful health brands, with combined sales between them, at the retail level, of more than $10 billion (€7.9 billion).
Our second-to-none analysis, based on over a decade of primary research into healthy food and beverages, will give you unrivalled insight into the creation of the world's biggest functional food company.
As with all our case studies, this 56-page report has been compiled from in-depth interviews with the company's luminaries to provide you with:
-Insight into branding, marketing and pricing strategies
-Understanding of what aspects of the company's strategies have worked and why
-Understanding of product formats used and ingredients chosen
-Demonstration of the value of packaging innovation
-Colour illustrations of products
-Relevant market data
PepsiCo: The World's Biggest Functional Food Company is authored by Julian Mellentin -- an acknowledged international expert on the business of functional foods and beverages.
Contents:
1. Introduction: PepsiCo is now the world's biggest functional food company
2. The Smart Spot: An experiment in health communication
Case Study 1: PepsiCo aims to set a new standard in health
3. Healthy fruit drinks and smoothies: Big ambitions in the juice drink business
Case Study 2: Health extensions help Tropicana defend its share of a mature market
Case Study 3: PepsiCo plans European health push with Naked, Punica and PJs
4. Sports drinks and functional water: Innovation and continuous improvement
Case Study 4: Gatorade's ever-expanding sports drink empire
Case Study 5: Propel placed wherever people are active
5. Breakfast: Reinventing oats
Case Study 6: Quaker Oats' naturally healthy image helps oat sales surge
Case Study 7: New functional heart health brand finds a niche
Case Study 8: Nutrition for Women fails to fly
Case Study 9: Slow energy release and heart health messages help oats sales surge in the UK
6. Healthy snacking: Redefining the chip with fruit
Case Study 10: Frito-Lay unveils Flat Earth chips
7. PepsiCo's four strategic health and wellness platforms:
Interview: Antonio Lucio, PepsiCo's Chief Innovation and Health and Wellness Officer
For more information visit http://www.researchandmarkets.com/reports/c63065.
Source: Business Wire
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