GLC Awarded New Cancer Magazine Custom Publishing Business From University of Michigan Health System
Posted on: Tuesday, 31 July 2007, 12:03 CDT
GLC continues to build on its strong partnership with the University of Michigan Health System (UMHS), Ann Arbor, Michigan, with the introduction of a new custom magazine program called Thrive for the University of Michigan Comprehensive Cancer Center (UMCCC). The quarterly magazine will focus on continuing and reinforcing the relationship between the Cancer Center and its patients.
The University of Michigan Health System, an integral part of the University of Michigan, is composed of University of Michigan Medical School, University of Michigan Hospitals and Health Centers, and Michigan Health Corp. Known for providing leaders in their fields and for its groundbreaking research and expert collaboration, UMHS works to improve the health of patients and communities through excellence in education, patient care, community service, and research and technology development.
The Cancer Center continues this tradition of excellence by providing its patients with comprehensive diagnostic, treatment, and support services. Drawing on the strengths of the U-M faculty, the Center has assembled a team of specialists who are also leaders in their fields to unravel the causes of cancer, to find cures, and to provide the best possible care and comfort to those who are afflicted.
"We have been working with University of Michigan Health System since 1999," said John Cimba, President and CEO of GLC. "In that time, we have enjoyed developing a number of original publication programs for them including: Michigan Cares magazine, Women's Health Newsletter and Inside View, an employee newsletter program. We are pleased and honored to have the opportunity to work with the University's Cancer Center on this new and important project."
About GLC
GLC, established in 1969, is on the forefront of healthcare, educational and corporate publishing and communications. GLC is uniquely positioned to deliver custom publishing solutions designed to differentiate clients and help them achieve their marketing objectives. GLC is proud to collaborate with its many clients, including AmeriChoice, a subsidiary of UnitedHealthcare, Ohio State University Medical Center, Inova Health System, University of Michigan Health System, Glencoe McGraw-Hill, Harcourt, DuPont, Zaner-Bloser, and Equibase Capital Partners. For more information about the company, visit www.glcomm.com.
Source: Business Wire
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