Research and Markets: Gain Insight Into Men’s Health in the United States With Assistance of This Exclusive Consumer Research

Research and Markets (http://www.researchandmarkets.com/reports/c64296) has announced the addition of Men’s Health in the United States to their offering.

The last five years have seen an increasing trend among men toward healthier living and eating, driving booming sales growth in a range of markets. Additionally, marketing for products in personal care and nutritional supplements is becoming increasingly gender-specific. This report takes a closer look at how men approach the topics of diet, exercise, health care, and personal care.

Insights are supported by exclusive consumer research, answering questions such as:

-Are men really eating healthier than before?

-How many men are concerned about grooming and beauty?

-What types of dietary and personal care products do men find interesting?

-At what ages are men most and least health conscious?

-What do men want out of their health club?

-Which ailments draw the most over-the-counter consumers?

-How happy are men with their health insurance?

When and how often do men see their doctors?

-What sources of medical information do men trust most?

This report shows responses by various demographic factors, such as age, race/ethnicity, household income, and region, analyzing trends, consumer perspective and usage trends. The exclusive consumer research defines three types of active male consumers:

Very health conscious: These respondents report limiting both the amount and content of food they eat, and engage in three or more workouts of at least 15 minutes per week

Moderately health conscious: These respondents report limiting either the amount or the content of what they eat, and work out one to two times a week

Not health conscious: These respondents report no restrictions to their diet and no physical workouts on a weekly basis

By identifying these groups, this report is able to develop a profile of the average male as he progresses through different life stages. This allows the author to make pointed recommendations for health products and services.

Content Outline:

Scope and Themes

-What you need to know

-Data sources

-Abbreviations and terms

-Abbreviations

-Terms

Executive Summary

-Health consciousness shifts with phase of life

-Aging population will drive continued growth of the men’s health market

-Diet and nutrition

-Activity and fitness

-Health care

-Personal care

-Future trends

-Market forecast

Background Factors

Diet and Nutrition

Activity and Fitness

Health Care

Personal Care

Future and Forecast

Market forecast

For more information visit http://www.researchandmarkets.com/reports/c64296.