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Renowned Infant Care Expert, Gentle Nurturing, Launches Online Store Just in Time for World Breastfeeding Week

Posted on: Wednesday, 1 August 2007, 12:04 CDT

Gentle Nurturing, the leading infant care specialist, launched its online store today. The Gentle Nurturing online store provides a convenient, private and informative shopping experience encouraging consumers to purchase products essential to the health, convenience and safety of mother and child.

"Motherhood is such a precious time full of joys, trials and tribulations. Gentle Nurturing is here to offer support throughout the whole process from pre-conception to child rearing," said Leslye Adelman, M.S., CCE, IBCLC and founder of Gentle Nurturing. "Having our favorite products available online expands our ability to help mothers everywhere."

After carefully reviewing thousands of products, Gentle Nurturing staff selected a few to honor with a special Gentle Nurturing Seal of Approval. Brands that have won the Gentle Nurturing Seal of Approval are now available at the online store. Winners include:

aden + anais Muslin Wraps for Swaddling

Muslin is a unique cotton fabric first introduced in England in the late 17th century. Muslin has a light, open weave that allows air to flow seamlessly through the material. The soft natural fibers allow your baby's body temperature to adjust naturally, eliminating over-heating, but ensuring warmth and comfort. aden + anais wraps will allow you to safely swaddle your baby, giving you confidence that your baby will experience a peaceful and secure sleep.

Born Free Baby Bottles

Born Free™ is your safer baby bottle alternative. Most major U.S. baby bottle manufacturers use the chemical Bisphenol-A in their production. Born Free™ is made from a safe honey-colored plastic called Polyamide (PA) that is free of Bisphenol-A. Born Free's baby feeding system has also developed a bottle with many advantages, including an advanced system for reducing colic symptoms and middle ear infections.

Medela Breast Pumps and Accessories

Since 1965, Medela has been providing the most technologically advanced, superior-quality breast pumps and breastfeeding accessories to health professionals and nursing mothers around the world. Medela's breastfeeding products enhance the bonding experience between mom and babies by promoting comfort and safety with BPA-free products. Additionally, Medela recently launched its Healthcare Business Unit with two areas of focus: Wound Care and Cardiothoracic. Medela Healthcare provides innovative medical suction devices and systems for use in the acute care, extended care and home environments. The clinical applications include negative pressure wound therapy, cardiothoracic drainage, plastic surgery, endoscopy, airway suction, and general and specialized surgery. Suction and phototherapy products give hospitals and medical professionals the tools they need to provide thorough care.

Prices are below retail and shipping is fast and convenient. Consumers can go directly to the Gentle Nurturing Online Store at http://www.gentlenurturing.com/mercantile/ to purchase these products.

About Gentle Nurturing

Gentle Nurturing is the leading provider of up-to-date expert information, quality products and tender care for moms, babies and those who love them. Gentle Nurturing offers perinatal service, individualized, personal support for pregnancy, postpartum period, breastfeeding needs and more. With a full array of products, education, consultations and a renowned network of referrals from medical to creative needs to welcome your baby, Mommies around the country now have a one stop shop for all things pregnancy and baby related. To learn more about Gentle Nurturing please visit http://www.gentlenurturing.com.


Source: Business Wire

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