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Metabolic Research Inc. Launches Ad Campaign for New 'Circadian' Fitness Products

Posted on: Tuesday, 7 August 2007, 15:10 CDT

Metabolic Research Inc. (OTC BB "MTBR") announced today that it has signed a contract to launch print advertising for the September issue of MetroSource magazine.

"Our product is so unique we decided to forgo the usual mass market appeal and instead target a select market," said Chief Operating Officer, Tianna Owen. "We are looking for men and women who want a fitness product that works 24-hours per day to rapidly produce the desired end-result with a healthy rationale, all natural, and sometimes rare, but always unique dietary sources."

Owen went on to summarize the differences between the men's and women's products, "The women's fitness product, called 'Define,' contains a proprietary combination of dietary substances that may minimize the tissue loss in women's breasts, while accelerating the fat loss in the more problematic areas such as the stomach, hips and thighs. While both products combine Stemulite™, a natural substance from the Solanaceae family known to affect stem-cell recruitment and growth hormones, the estrogenic effect derived from the Mexican Yam is absent in the 'Fitness Formula' for men, which is designed to emphasize rapid muscle-mass development and strength. Both products were designed to take advantage of the body's circadian rhythm for optimum metabolic benefit."

Metabolic Research believes that target market selection is best for their product's introduction. MetroSource magazine was sought as it covers the interests of a select population in New York and Los Angeles but is distributed by subscription throughout North America.

Metabolic Research Inc. is staffed by an international team dedicated to developing natural pharmaceutical-grade supplements through unique growing techniques. The result is the production of extremely safe and specific supplements containing the proteins, carbohydrates and fats for achieving specific internal health and balance without toxic contaminates such as mercury, lead, and PCBs. For more information about their techniques, see www.metabolicresearchinc.com.

This press release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes,""belief,""expects,""intends,""anticipates,""will," or "plans" to be uncertain and forward looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the company's reports and registration statements filed with the Securities and Exchange Commission.

Source: Business Wire

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