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Custom Health Publisher, StayWell Custom Communications, Launches New Corporate Web Site

Posted on: Wednesday, 8 August 2007, 09:04 CDT

YARDLEY, Pa., Aug. 8 /PRNewswire/ -- Custom print and online health publisher StayWell Custom Communications, a division of MediMedia USA, has introduced a new corporate web site for hospitals, health plans, employers and retailers.

Developed in response to the company's expanded portfolio, the site features StayWell Custom's latest product offerings, including the recent acquisition of Greystone.net's award-winning consumer Health Libraries package, service-line specific content packages and multimedia tools like podcasts, vodcasts, video and animation.

"The beautiful design and rich content found on our refreshed web site mirrors the level of creativity and health care expertise we apply to our clients' products," says StayWell Custom Communications president and CEO Trent Sterling.

Devoted exclusively to healthcare and custom publishing, the web site includes information about StayWell Custom Communications' expertise in marketing to women, extensive knowledge of the boomer audience, achieving ROI and examples of how your publication can be taken to the next level of effectiveness, results guaranteed.

"Not only do the images pop on each page but the site provides easy navigation, examples of our clients' award-winning health publications and clearly defines the innovative breadth of our print and online offerings that result in tangible ROI for our clients," says Sterling.

To visit StayWell Custom Communications, go to http://www.staywellcustom.com/.

About StayWell Custom Communications:

StayWell Custom Communications is a member of the StayWell family of companies, which includes Krames, StayWell Health Management, StayWell Consumer Health Publishing (A Harvard Medical School Strategic Alliance), Vitality Communications, StayWell Productions and The Red Cross Strategic Business Alliance. StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America.

MediMedia is a publishing and information company which educates physicians and patients about drugs, diseases, therapies, health, safety and healthy lifestyles and is managed through two distinct business segments: the Patient Education Group and the Pharmaceutical Group.

The Patient Education Group provides patient education content sponsored by the full set of healthcare stakeholders, including employers, hospitals, health plans, physicians, patients and pharmaceutical companies. Customers purchase patient education products and services from MediMedia because these products and services help them lower healthcare costs. The Pharmaceutical Group provides content and application-based marketing solutions for pharmaceutical companies, spanning their entire marketing continuum during a drug's lifecycle, which are targeted to physicians, payers and patients. Customers purchase pharmaceutical products and services from MediMedia because these products and services help them drive drug prescriptions.

MediMedia is a Vestar Capital Partners portfolio company.

StayWell Custom Communications

CONTACT: Laura Floyd of StayWell Custom Communications, +1-847-733-4575,laura.floyd@staywellcustom.com

Web site: http://www.staywellcustom.com/

Source: PRNewswire

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