September 11, 2007

SeniorBridge Names Dr. Eric Rackow President and CEO

SeniorBridge has announced that Dr. Eric Rackow has been appointed President and CEO and will be based in the national company's Manhattan headquarters. With more than 35 years of experience in the healthcare field, Dr. Rackow is uniquely qualified to lead the company during a time of unprecedented growth in the industry.

Dr. Rackow will have responsibility for overall management and supervision of all SeniorBridge locations, as Larry Sosnow, SeniorBridge Founder, steps down from that role and continues to serve the company as Chairman of the SeniorBridge Board of Directors.

Dr. Rackow joins SeniorBridge from New York University (NYU) Hospitals Center, where he served as President for the past four years. With a total of 900 beds and over $1 billion in net revenue, NYU Hospitals Center is comprised of Tisch Hospital, Rusk Institute for Rehabilitation Medicine, NYU Hospital for Joint Diseases, NYU Cancer Center and the NYU Heart Center. From 2000 to 2003, Dr. Rackow was Senior Vice President and Chief Medical Officer of NYU Hospitals Center, and before that, Chairman of the Department of Medicine, St. Vincent's Hospital and Medical Center from 1988 to 1999.

Also, he is currently Chairman of the Board of Trustees of the Weil Institute of Critical Care Medicine, which is dedicated to education and research in caring for patients with severe illness or injury. Dr. Rackow is a fellow of the American College of Physicians, American College of Critical Care Medicine, American College of Cardiology, and American College of Chest Physicians. Recently, he received the distinguished award of Mastership of the American College of Physicians.

"I believe very strongly that the future of chronic healthcare will be to provide care outside institutions, and SeniorBridge is a pioneer in this arena," said Dr. Rackow. "I am privileged to have the opportunity to work with the outstanding team of professionals at SeniorBridge as we continue to expand on their comprehensive approach to care of the complex, chronically ill person at home."

About SeniorBridge

SeniorBridge, founded in 2000 and with offices throughout the United States, is a provider of care at home for clients who have complex chronic health conditions. The company's unique approach addresses the total well-being of clients and their families through a comprehensive program that includes assessment, planning, service coordination, advocacy and direct care by a multidisciplinary team led by a geriatric care manager. The full range of services is personalized according to the level of need and preference. The SeniorBridge program is especially beneficial for patients with complex problems, including chronic, multiple medical illnesses and memory disorders such as Alzheimer's Disease; patients who require close oversight and management of care. For more information about SeniorBridge, please visit our web site at