November 30, 2004

Warning on Cancer

Every year more than 40,000 new cases of breast cancer are diagnosed in the UK. It is a disease that is one the biggest causes of early death among women and as such it's been high on the agenda for public health campaigns for nearly 20 years.

Despite this, a worrying level of ignorance has been revealed among women about who is most at risk and how to spot the all important signs and symptoms.

A survey reveals that this information is not getting through. Perhaps today there are too many health messages being fired at the public and confusion, even disinterest, is setting in.

Campaigners must address this as a matter of urgency.