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Consumer Healthcare 2008 is Perfect for Hospital Marketing Executives and Strategic Planners

Posted on: Friday, 21 September 2007, 09:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c69201) has announced the addition of "Consumer Healthcare 2008" to their offering.

Consumer Healthcare 2008 is designed for hospital marketing executives and strategic planners. It includes insight into consumers' health-related behaviours and characteristics, how they obtain health information, their decision making relating to seeking treatment and selecting a provider, and the influence of marketing on the choices they make.

Using the behavioural analysis and segmentation guidelines in Consumer Healthcare 2008, hospitals can fine-tune marketing, better focus on specific patient demographics, address patient expectations, and, ultimately, improve patient satisfaction.

Topics Covered:

-The State Of Consumer Health

-Consumer Health: State-By-State

-Demographics Of Healthcare Spending

-At-Risk Health

-Wellness And Prevention

-The Obesity Epidemic And Its Impact

-Consumer Expectations

-Decisions To Seek Treatment

-Online Health Search

-Healthcare Behavioral Segmentation

-The Responsive Healthcare Consumer

-The Quality-Conscious Consumer

For more information, visit http://www.researchandmarkets.com/reports/c69201

Source: Business Wire

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