Equinox Selects BodyGem(R) Metabolism Measurement Devices for New Nutrition and Fitness Program
GOLDEN, Colo., Dec. 1 /PRNewswire-FirstCall/ — HealtheTech, Inc. , a Colorado-based company that develops and markets technologically advanced and proprietary handheld medical and commercial devices and software for the measurement of metabolism and nutrition monitoring, announced today that Equinox Fitness, with 17 clubs in New York and others opening in California and Illinois in 2005, has selected the BodyGem(R) device as a key component of the company’s new nutrition and fitness program.
Equinox has launched its new comprehensive nutrition & personal fitness program to help clients achieve optimal results. The program combines Equinox’s traditional exercise and personal training platform with a nutrition program into one comprehensive offering. “A key component to our program is having each client’s unique metabolic fingerprint measured using the BodyGem,” says David Harris, Director of Personal Training at Equinox. “This simple measurement tells us how much nutrition a person should be taking in and how much they should be exercising to achieve the desired result. It’s really been the missing link until now and the BodyGem finally bridges the gap between exercise and nutrition,” added Harris.
Equinox joins the growing list of organizations nationwide who are using the metabolism measurement devices and companion software products by HealtheTech to offer a more personalized and proactive approach to achieving overall wellness and weight management.
“We are pleased that Equinox has selected HealtheTech’s weight management tools into their programming,” said Sandy MacPherson, President and Chief Operating Officer at HealtheTech. “An accurate measurement of one’s unique metabolism is a critical piece of information in any successful weight management program. Once clients have this missing piece of information, they can work with their trainer or nutritionist to customize a program based on the uniqueness of their body,” continued MacPherson.
The BodyGem is a scientifically validated handheld device that accurately measures an individual’s unique Metabolic Fingerprint(TM) with a simple 5 to 10 minute breath test. Sold to professionals in fitness, nutrition, and weight management environments, the device provides a tool for assessing an individual’s unique calorie needs. Metabolism represents up to 75 percent of the total number of calories a person burns each day, providing the basis for a customized weight management and fitness program tailored to each individual client.
About HealtheTech, Inc.
HealtheTech, Inc. headquartered in Golden, CO., develops and markets technologically advanced and proprietary handheld medical devices and software for the measurement of resting metabolic rate and monitoring of nutrition. HealtheTech’s breakthrough products assist healthcare professionals and wellness advisors in the areas of medical nutrition therapy, weight management and fitness, to provide cost-effective and personalized nutrition and weight management tools. HealtheTech’s product line includes hardware and software that allow consumers to monitor their health and nutrition simply and easily. The company’s common stock is traded on the Nasdaq National Market under the symbol “HETC.” For more information, please visit http://www.healthetech.com/.
About Equinox Fitness
Equinox Holdings, Inc. operates upscale, full-service fitness clubs, catering to the middle-to-upper-end market segment. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, nutrition programs, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results. As of September 30, 2004, the company operates 22 Equinox fitness clubs.
This release includes ‘forward looking’ statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements included herein, other than statements of historical fact, may constitute forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to be correct. Important factors that could cause actual results to differ materially from the Company’s expectations are disclosed in the risk factors contained in the Company’s 2003 Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 29, 2004. All forward-looking statements are expressly qualified in their entirety by such factors.
CONTACT: Allison Snyder, Public Relations, HealtheTech, Inc.,+1-303-526-5085 ext. 398, email@example.com; or Judy Taylor, VicePresident, Public Relations, Equinox, +1-212-774-6330, firstname.lastname@example.org
Web site: http://www.healthetech.com/