Expresso Fitness(R) Launches New S2u(TM) Bike

SUNNYVALE, Calif., Oct. 9 /PRNewswire/ — Active adults now have an exciting alternative to basic gym equipment as Expresso Fitness(R), the leading supplier of interactive cardio fitness systems, today announced the launch of its S2u(TM) bike. The new Expresso Fitness S2u integrates premium fitness and computer systems, providing a customized program designed to completely immerse the user in an engaging workout. The ultra-premium cardio bike combines the very latest in virtual reality fitness technology to create an unparalleled indoor riding experience.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071009/AQTU105LOGO)

Riders of the S2u can choose to ride in an off-road environment with new Expresso Chases(TM). This revolutionary form of “exergaming” lets riders decide where they want to ride and what they want to do — resulting in a unique and exciting experience every time! The first Expresso Chase, Proving Grounds, takes place in a fantasy world based in ancient Asia. Riders pick up coins and follow easy game-play rules to chase dragons and score points. By using simple strategies, they can improve their performance and score — by the time the clock runs out they’ve gotten a great workout and barely noticed the time.

“The new S2u Bike gives users the freedom and enjoyment of Expresso Chases, an entirely new and distinct virtual reality riding experience that complements the existing road tours we originally introduced with the Expresso Bike in 2005,” stated Brian Button, CEO, Expresso Fitness. “In order to provide consumers with the next level of technologically integrated fitness machinery, we’ve taken the highest quality equipment and enhanced the interactive programs to create what is surely the most unique and advanced cycling system available today.”

The S2u features state-of-the-art software, a 17-inch LCD screen, steerable handlebars, a shifter and sleek steel frame that, when combined, create a single piece of fitness equipment designed to fully engage both the body and mind. Like the original Expresso bike, the new S2u motivates users with a rich, interactive training environment and provides fitness enthusiasts with tools to keep improving their cardiovascular strength and overall health.

All Expresso Bikes offer riders the option to race against their best personal time with the Ghost ride feature, use a Pacer to gauge their progress or actively compete in real-time against virtual competitors, friends or members within the same fitness facility. They can also watch TV or listen to the latest in Internet music. After working out, they can visit http://www.expresso.net/ to check their results, track their progress or see where they rank on the global or Leader Boards.

The S2u lists at an MSRP of $5,145 USD and will be available beginning November 1. For more information, please visit http://www.expresso.com/ .

About Expresso Fitness(R)

Expresso Fitness(R) was founded in 2003 with the mission of satisfying an exerciser’s need for an engaging and effective cardiovascular fitness experience. The company leverages the benefits of superior interactive technology at an affordable cost to provide the health, sports and fitness industry with fully integrated, commercial-grade virtual reality-enhanced cardio fitness systems that are revolutionizing indoor exercise. Expresso systems are sold to fitness facilities and consumers in North America, Europe and select international locations.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20071009/AQTU105LOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, photodesk@prnewswire.com

Expresso Fitness

CONTACT: Katie Williams of Formula PR, +1-619-234-0345,williams@formulapr.com for Expresso Fitness

Web site: http://www.expressofitness.com/