Expresso Fitness Gets Web Site Makeover From Arami Design
Posted on: Thursday, 11 October 2007, 15:00 CDT
Expresso Fitness®, a leading developer of commercial grade fitness systems including the Web-enabled Expresso Bike, went live today with a brand new Web site by Arami Design.
The Expresso Bike provides a new level of experience for realistic touring and competitions. Using the Internet, training can be monitored, and new scenarios and upgrades can be downloaded.
"Expresso's whole business is founded on Internet connectivity, so our Web site is extremely important to us," said Brian Button, Expresso Fitness CEO. "Arami listened carefully to our views with an eye toward developing a site that represents our image and goals. Their final design really hits the nail on the head, from their concepts to their execution."
"It was the job of the Web site to convey the same level of fun while getting the message right such that the audience understands and feels Expresso's innovative approach to indoor fitness," said Arman Arami, managing partner of Arami Design.
After evaluating the target audience's concerns, Arami Design combined Web 2.0 concepts with innovative design and the right amount of Flash technology. "The elements not only communicate Expresso's message but also engage the audience with the same level of fun and interactivity that the actual product itself offers," said Ramin Arami, creative director of Arami Design. "By pushing the boundaries of technology we were able to create an engaging Web site deserving of Expresso's market potential."
To see the newly designed site visit www.expresso.com.
About Arami Design
Arami Design LLC., is a branding, advertising and digital media agency based in San Carlos, Calif. The agency provides exclusive branding and advertising solutions to clients nationwide. For further information on Arami Design please visit us at www.aramidesign.com.
About Expresso Fitness
Sunnyvale, Calif.-based Expresso Fitness was founded in 2003 with the mission of satisfying an exerciser's need for an engaging and effective cardiovascular fitness experience. The company leverages the benefits of superior interactive technology at an affordable cost to provide the health, sports and fitness industry with fully integrated, virtual reality-enhanced cardio fitness systems and revenue-generating customer services. Bringing together virtual reality, stationary bike equipment and personalization tools into single, commercial-grade cardio fitness systems, Expresso Bikes are revolutionizing indoor exercise.
Source: Business Wire
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