Hot & New – What We Love
By Sujartha K; Richard Tan
Efalex Liquid (RM88)
THINK your kid needs a brain booster? Start spooning them this nutritious elixir packed with DHA, which is a long chain of fatty acids from the Omega 3 family that can be found in the brain. Made from pharmaceutical grade tuna fish oil, your kid won’t retch because its fishy goodness is disguised by a refreshing lemon lime flavour. Each teaspoon (5 ml) provides 140mg of DHA.
L’Occitane Cleanse Bath Tonic (RM106 for 400ml) and Exfoliating Body Bar Soap (RM33)
IF life gives you flawed skin, take to the benefits of grapes. Just like L’Occitane did, with its detoxifying range of products derived from age-old beauty recipes. The brand’s Cleanse Bath Tonic revitalises and leaves skin soft, with its formulation of grape seed oil for nourishing purposes, cypress essential oil to invigorate skin, red vine leaf extract to stimulate drainage, and organic grape juice from Provence, France, to revitalise skin. The Exfoliating Body Bar soap, meanwhile, is enriched with apricot kernel powder and organic grape juice from Provence to smooth skin’s rough areas and remove unwanted traces of ink, adhesive bandages and selftanners, among others.
Barbie the Island Princess
SURE, you can pretend you’re buying this for your phantom niece, but what you really want is to gaze at the Island Princess, the latest incarnation of Barbie. Barbie appears as Princess Rosella in a glittering azure blue and pink gown with a feather-like train. Also deserving your attention are Rosella’s friends, like Princess Luciana in a regal imperial purple gown with a matching tiara. Completing this fairytale is the charming Prince Antonio, in a velvety royal blue top with faux golden embroidery, regal purple trousers, high boots and a crown. Here’s a snippet of scandal: He’s arranged to be married to Luciana but is in love with Rosella. Alas, a royal household’s love triangle… doesn’t it remind you of, say, the UK’s Prince Charles, the late Princess Diana and Camilla Parker- Bowles?-By RICHARD TAN
Pick of the week
I remember my first lipstick – it was called Brown Sugar, and my cousin bought it from Singapore for my 16th birthday. I even have a faint recollection of the tube, sheathed in a purplish sheen. The memory of it is strong, and according to make up brand Estee Lauder, plenty of others can recall a similar experience. “Ask any woman or man about their earliest memory of lipstick, and everyone has a story,” said Anne Carullo, Estee Lauder’s senior vice president of global product development and innovation.
Creating a lipstick can be a tricky process. “Women want many things from their lipstick – colour projection without weight, shine with ample coverage and moisture with great wear,” said Carullo. “But every one of these attributes is in conflict with the other – presenting the fundamental challenge from a product development perspective.”
This prompted the creation of the Estee Lauder new signature lipstick.
Positioned as the gold standard in lipstick, elements from the formula to the packaging of the luxurious lipstick had to reflect that. “We employed a team of five product developers and 10 chemists who logged no fewer than 1500 R & D (research & development) hours before achieving the desired result. It took us 80 submissions to get it right,” said Carullo.
The result, says Carullo, is “our most sophisticated lipstick formula available: a liploving creamy and comfortable formula, providing lasting moisturisation and hours of wear in a range of 30 beautifully-classic shades with a high-shine finish.”
The new lipstick even has a redesigned sheath. “We narrowed the fluting to give it a more modern look,” said Carullo. The colour of the cup was changed from industry-standard white to clear, while the shape of the bullet was narrowed for a streamlined look. “Even the way the cap form-fits to the case with precision suggests absolute luxury” said Carullo. The lipstick is also lightly scented with fig and vanilla. Priced at RM75, the Estee Lauder signature lipstick is available now in a choice of 30 shades.
Lipstick Survey
Estee Lauder polled 1133 females above 18 in the United States on their thoughts, beliefs and attitudes towards lipsticks. The interesting findings:
* When it comes to colour preferences, mauve to plum shades are the most popular today and are worn by almost half of all women who wear lipstick
* On average, women today who wear lipstick carry at least two lipsticks in their purse – and over one-fifth of these women carry more than three at a time
* Despite an increase in plastic surgery, when faced with a hypothetical choice, nearly three quarters of women say they are satisfied with their own lips.
* The most memorable `lipstick moment’ goes to Mel Gibson for his lipstick testing in the movie What Women Want
* When considering which lipstick to buy, samples have the most influence on a purchase decision (58 per cent) followed by brand name/ reputation (43 per cent) and friends’ endorsement or use (28 per cent) -By SUJARTHA K
(c) 2007 Malay Mail. Provided by ProQuest Information and Learning. All rights Reserved.