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Lil' Drug Store Products, Inc. Introduces Bold New Health and Beauty Care Category Management Program

Posted on: Monday, 15 October 2007, 09:00 CDT

Lil' Drug Store Products, Inc. introduces a groundbreaking Health and Beauty Care Category Management program for both wholesalers and retailers. The "Convenience Profitability Program (CPP)" will increase profits and grow sales.

"Wholesalers and Retailers that have implemented the convenience profitability program have increased distribution of top-moving products and reduced the total number of SKUs carried by up to 50%," said Paul Rossberger, Vice President of Sales & Marketing for Lil' Drug Store Products.

Currently, Convenience HBC is underdeveloped and represents only a small percentage of in-store sales. Category managers tend to focus on higher-volume, higher-impact areas. The section is highly SKU-intensive, has many subcategories and a history of complicated PSE legislation. These challenges are worth reviewing though as Health and Beauty Care items contribute high margins.

Lil' Drug Stores' CPP will generate incremental sales and make the HBC easy to run. Little to no maintenance is required for the program itself, and inventory investment is reduced by as much as 50% as the slowest-turning items are identified.

More than just plan-o-grams, Lil' Drug Store provides customer-specific sales tools aimed at making execution at retail consistent and simple.

Available service components for the new program include product assortment, customized and account-specific plan-o-gram development, retail pricing, manufacturer program information, and personalized sales tools.

"Our mission is simple and powerful," said Rossberger. "We want to support wholesale and retail category managers in growing set profit dollars in HBC, while increasing Lil' Drug Stores' value to them. We are willing to do all the work, because we believe in this program."

"With over 30 years of experience with convenience stores as our primary class of trade, we will provide outstanding service and valuable implementation support on an ongoing basis," added Rossberger.

Lil' Drug Store Products, Inc. is a privately held company based in Cedar Rapids, Iowa, responsible for the production, sales and distribution of innovative consumer healthcare products. Lil' Drug Store's product mix includes Health & Beauty Care, Automotive and Household items. Distribution markets include Convenience, Grocery, Drug, Mass, Military, Travel, Vending and Food Service. Lil' Drug Store has long-standing relationships with leading consumer health firms and has a reputation for supplying the retail industry with innovative merchandising solutions. For more information call 877-507-6516. http://www.lildrugstore.com.

Source: Business Wire

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