Lobster Rope Doormats Help Stomp Out Breast Cancer in October: Breast Cancer Awareness Month
WATERFORD, Vt., Sept. 19, 2011 /PRNewswire-iReach/ — What could be a more universal sign that you support the fight against breast cancer than proudly displaying a pink doormat on your doorstep in October – National Breast Cancer Awareness Month. Even better, what if that doormat were made from recycled rope that otherwise could have ended up in a landfill?
In October, pink goes with every home! Pink doormats on the doorstep of every home and apartment welcomes visitors as well as shows support for the research and cure for breast cancer. It signifies to everyone in your neighborhood, and indeed the world, that you support the search for a cure for breast cancer and honor all those affected by the terrible disease.
Jeff Marsh and Karen Mayo, founders of The New England Trading Company, Ltd., are hoping it is a trend that will pick up. They’ve been providing doormats recycled from Maine lobster rope for several years now, but just recently unveiled the new Pink Lobster Rope Doormat and 10% of the purchase price of every one is being donated to The Breast Cancer Research FoundationÃ‚®.
“It’s really a wonderful way to support breast cancer research, as well as the environment at the same time. When you drive around your neighborhood and notice a pink doormat it’s a universal sign of support for these two worthy causes,” Mayo said.
The rope traditionally used by Maine lobstermen, known as float-rope, is the rope used for every lobster rope doormat, and was banned for Maine fishermen back in April 2009 over concerns it was ensnaring the Northern Right Whale, causing injury or death. Maine fishermen turned in their float rope in droves in return for vouchers to buy new, safer sink rope to tether their lobster traps together.
As always, when you fix one problem another crops up… what to do with the hundreds of thousands of tons of used float-rope turned in by the fishermen? Initially there was a very real worry that it might end up in Maine landfills, not only clogging them up, but also wasting a massive amount of beautiful rope.
That’s until a clever Mainer came up with the idea of weaving them into colorful doormats. David Bird, of Custom Cordage, came up with the original idea and The New England Trading Company became the first retailer to sell them online.
While delighted with the doormat’s success, Bird says, “As the popular green and blue rope mats sold quickly we began to have an excess of pink rope. That’s when I spoke with The New England Trading Company about my problem and they contacted The Breast Cancer Research Foundation… and, well, I guess the rest is history.”
The Pink Lobster Rope Doormats are available in three different sizes and can be purchased by visiting The New England Trading Company’s website at www.TheNewEnglandTradingCompany.com. The company will make a donation to The Breast Cancer Research Foundation for 10% of the selling price of each Pink Lobster Rope Doormat purchased. Help support breast cancer research, and help stomp out breast cancer!
Media Contact: Jeff Marsh The New England Trading Company, Ltd., 802-777-8656, JMarsh@TheNewEnglandTradingCompany.com
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SOURCE The New England Trading Company, Ltd.