The Makers of FreschettaÂ® Pizza to Proudly Support Pink in October
BLOOMINGTON, Minn., Sept. 26, 2011 /PRNewswire/ — The makers of FreschettaÂ® pizza are committed to helping find a cure for breast cancer and are giving fans of their pizza a way to support this important cause through the FreschettaÂ® “Proud to Support PinkÂ®” program. From October 1 through October 31, 2011 each purchase of specially marked FreschettaÂ® pizzas will trigger a $1 donation – up to a total of $50,000 – to Memorial Sloan-Kettering Cancer Center.
“Breast cancer is an ever-present disease that affects us all, whether you’re a survivor, a supporter of a family member or friend fighting the disease or indirectly know someone affected, ” said Chris Leising, FreschettaÂ® brand senior director of marketing. “We are proud to support this important cause and are inviting everyone to join us so we can help take one step closer to finding a cure and spreading hope.”
Upon purchasing a specially-marked FreschettaÂ® pizza, participants will need to enter the “Proud to Support PinkÂ®” code found on the back of each package at www.ProudToSupportPink.com to trigger the donation to breast cancer research. By entering the code, participants also are automatically entered into an online sweepstakes for the chance to win one iPod ShuffleÂ®* device from the 50 awarded each week. The makers of FreschettaÂ® pizza will match the iPodÂ®* prizes by donating an additional 200 to four selected cancer centers across the U.S. for patients to use during treatment. The cancer centers to receive the iPod ShuffleÂ® devices include:
- Memorial Sloan-Kettering Cancer Center in New York
- Jane Brattain Breast Center (Park Nicollet Health Services) in Minneapolis
- Avon Foundation Breast Center (John Hopkins Medicine) in Baltimore
- Seattle Breast Center (Northwest Hospital and Medical Center) in Seattle
The makers of FreschettaÂ® pizza are also encouraging everyone who visits www.ProudToSupportPink.com to join their employees in sharing and dedicating stories of inspiration, triumph or support to bring strength and hope to family, friends and anyone affected by the disease.
Specially-marked packages of FreschettaÂ® pizzas included in the fundraising promotion can be found in the frozen pizza aisle at grocers nationwide. For more information on the FreschettaÂ® “Proud To Support PinkÂ®” program, visit www.ProudToSupportPink.com. To keep up with latest news about FreschettaÂ®, “Like” FreschettaÂ® and FreschettaÂ® Simply . . . Inspired(TM) on Facebook.
About the FreschettaÂ® Brand
FreschettaÂ® products are part of the national brand portfolio of Schwan’s Consumer Brands, Inc., the retail grocery subsidiary of The Schwan Food Company. Based in Bloomington, Minn., Schwan’s Consumer Brands, Inc. has marketed and distributed premium frozen foods since 1970. Its brands include Red BaronÂ®, FreschettaÂ®, and Tony’sÂ® pizzas, Pagoda ExpressÂ® snacks and appetizers, Larry’sÂ® potatoes, and Mrs. Smith’sÂ® and EdwardsÂ® pies and desserts. The brands are represented in more than 50,000 retail outlets across the United States. For more information about FreschettaÂ® products, visit www.Freschetta.com.
*iPodÂ® and iPod ShuffleÂ® are registered trademarks of Apple, Inc. Apple, Inc. is not affiliated with FreschettaÂ® “Proud To Support PinkÂ®” program.
Â©2011 Schwan’s Consumer Brands, Inc. All Rights Reserved.
For more information, contact:
Paula Mavroudis, GolinHarris