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Informa Training Partners Offers Award-Winning Sales Training Handbooks in eHandbook Format

October 2, 2011

Informa Training Partners (http://www.informatp.com) has launched a series of electronic versions, or âœeHandbooks,â of its top-selling, award-winning marketplace and clinical sales training handbooks for pharmaceutical and medical device sales representatives. Free sample available at http://www.informatp.com/eHandbooks

Walpole, Mass. (PRWEB) October 02, 2011

Informa Training Partners (http://www.informatp.com) has launched a series of electronic versions, or âœeHandbooks,â of its top-selling, award-winning marketplace and clinical sales training handbooks for pharmaceutical and medical device sales representatives. Features of these digitally enhanced training tools include bookmarked and hyperlinked topic menus, interactive tables of contents, navigation links to glossary terms, and full annotation toolbars for editable note-taking, highlighting, and underlining.

âœThis new interactive mLearning solution allows us to offer products with increased learner engagement at prices that make economical sense,â says Jennifer Gulbrand, Informaâs Executive Director and Co-founder. âœIn addition, our eHandbooks can be deployed via a companyâs existing learning management system, making distribution effortless and tracking easy.â

Evelyn Nichols, Executive Director and Co-founder, agrees. âœWith demand for electronically delivered training materials among sales training professionals in the healthcare sector increasing every year, it was time for us to take the plunge and reinvent our text-based materials. Text-based handbooks remain available, but now we have something else to offer as well. We feel this move to offer choice was the right decision,â says Nichols.

Top clinical titles that are now available in electronic eHandbook format include the following:

  • PI Power: Selling with Support
  • Clinical Papers: Selling with Confidence (available for both pharmaceutical sales professionals as well as medical device sales professionals)
  • Biostatistics: Mastering the Fundamentals

Clinical Papers and Biostatistics both won awards from the American Medical Writers Association (AMWA) for Excellence in Medical Communications.

Marketplace and managed markets training eHandbooks include the folllowing:

  • Institutional Selling: Decoding the Hospital
  • Selling Specialty Products in a Changing Marketplace
  • Strategic Thinking for Hospital Representatives

Other titles are availableâ”see the eHandbook page on Informaâs website (http://www.informatp.com/eHandbooks) for more details and to download a free sample.

About Informa Training Partners

Informa Training Partners is a full-service training company that develops custom and off-the-shelf training programs for the pharmaceutical, biotech, and medical device industries. Informaâs unique approach to developing training programs for sales representatives, sales managers, account managers, and marketing managers is performance and customer centric. Informaâs training programs are available in a variety of delivery formats including eLearning, text, workshop, Web, audio and video. Informa is certified as a woman owned business from the Womenâs Business Enterprise National Council (WBENC).

Source: Informa Training Partners, Inc.                                

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/10/prweb8843096.htm


Source: prweb



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