Last updated on April 24, 2014 at 1:21 EDT

Red Ribbon Week 2011 Launches New Contest: “It’s Up To Me To Be Drug Free”

October 5, 2011

MIAMI, Oct. 5, 2011 /PRNewswire/ — The National Family Partnership (NFP) announced the new contest for its 26th annual Red Ribbon Week, October 23-31: “It’s Up to Me to Be Drug Free.” The nation’s oldest and largest drug prevention campaign reaches more than 80 million people nationwide. “As schools across America celebrate Red Ribbon Week this year, students will take the message home,” said Peggy Sapp, NFP’s volunteer president. “By entering the contest and decorating their homes together, families carry the message to their communities.”

Students (K-12) can enter by decorating their homes together with their parents – mailboxes, front doors or fences. Parents (18 or older) can upload photos to www.redribbon.org/enter or www.facebook.com/RedRibbonWeek, and then friends and family can vote for their entry, November 1-15. (In Florida, the contest links are www.informedfamilies.org/contest and www.facebook.com/informedfamilies.) The entries with most votes will win.

Two new online resources from NFP debuting this year are www.redribbon.org and www.facebook.com/redribbonweek, providing valuable tools for families, and showcasing schools, organizations and individuals supporting Red Ribbon Week. The U.S. Substance Abuse and Mental Health Services Administration (SAMHSA) is co-sponsoring this year’s national contest. “SAMHSA is honored to have been part of this effort for many years, and we hope together we will continue to help prevent substance abuse within our families, schools and communities,” said Frances Harding, SAMHSA’s Director of the Center for Substance Abuse Prevention.” The U.S. Drug Enforcement Agency has also supported the campaign since its very beginnings: “Wear the Red Ribbon to show you care about having a healthy body and a clear mind free of drugs,” said Michele M. Leonhart, DEA Administrator. “Take the pledge, because it’s up to you and me to be drug free!”

About Red Ribbon Week and NFP

Red Ribbon Week is the nation’s largest and oldest drug prevention campaign, reaching 80 million people. NFP created the campaign in response to the 1985 death of DEA agent Kiki Camarena, who was abducted and murdered by drug traffickers in Mexico. The NFP was established in 1980, and is a national leader in drug prevention, education and advocacy. Its mission is to lead and support our nation’s families and communities in nurturing the full potential of healthy, drug-free youth.

SOURCE Informed Families/The Florida Family Partnership

Source: PR Newswire