EHE International and the Light of Life Foundation
Remind Everyone to “Check Your Neck”
NEW YORK, Nov. 2, 2011 /PRNewswire-USNewswire/ — EHE International and the Light of Life Foundation (LOL) www.checkyourneck.com, which supports research and care for those with thyroid cancer, are pleased to announce the unveiling of a window display at Rockefeller Center reminding Americans to “Check Your Neck” for early signs of thyroid cancer. The window will prominently display images from LOL’s 2011 public awareness campaign featuring Brooke Shields and Cindy Crawford wearing “threatening neckwear.”
Detecting thyroid cancer, the fastest rising cancer among women in the United States, may come down to the simplest of tests: Check your neck. And, that is exactly what the Light of Life Foundation encourages people to do during Thyroid Cancer Awareness Month (September) and beyond. LOL encourages everyone to visit checkyourneck.com for more information. Doing so could save your neck–and your life.
“Early detection is key to diagnosing and treating thyroid cancer,” said Joan Shey, president of LOL and a thyroid cancer survivor. “So please check your neck, tell your loved ones and friends, and spread this simple message on Facebook and Twitter.”
Thanks to the generosity of EHE International, a recognized national leader in employee and individual Preventive Healthcare Plan [PHP], which has donated its display window at 10 Rockefeller Plaza to LOL from November 1, 2011 – November 30, 2011. “EHE is pleased to be able to offer the Light of Life Foundation this window to help raise the awareness about thyroid cancer and the importance of early detection,” said Deborah McKeever, President, EHE International.
In 2010, at least 43,000 new cases of thyroid cancer were diagnosed and treated. Because of the excellent overall survival rate after treatment for thyroid cancer, there are at least 350,000 thyroid cancer survivors living in the U.S. A 30-year survival rate for individuals with thyroid cancer is the great prognosis for more than 90 percent of those who have appropriate initial therapy.
Founded in 1997, LOL’s mission is to improve the quality of life of thyroid cancer patients through continual education of the general and the medical community, and by promoting research and development to improve thyroid cancer care. For more information, and to see how you can support and donate to the cause, visit checkyourneck.com.
ABOUT EHE INTERNATIONAL
Since 1913, EHE International has been the recognized leader in preventive medicine. Its clinical protocols are specifically designed for the early detection of preventable disease and its associated risk factors, supported by robust personal coaching and wellness tools and resources, and its industry leading educational and social engagement platforms. The company is well-known for its corporate-sponsored employee benefit and its patient-centered approach to preventive care and life-style management programs specifically designed for integration into self-funded employer-sponsored medical plans.
For more information, contact EHE International, 10 Rockefeller Plaza, 4(th) Floor, New York, New York 10020; 212.332.3705; www.EHEandMe.com.
SOURCE Light of Life Foundation