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Last updated on April 21, 2014 at 1:20 EDT

Brits Commitment-phobic When it Comes to Healthy Eating

November 7, 2011

LONDON, November 7, 2011 /PRNewswire/ –

We all know we should be eating our five fruit and veg a day and making
an effort to maintain a healthy lifestyle, but a recent survey conducted by
fruit delivery [http://www.fruitdrop.co.uk ] company, Fruitdrop, has
unearthed the shocking reality of Britain’s attitude to healthy eating. A
staggering 51% of Britons admitted they’re not committed to a healthy diet
and busy lifestyles, cost and commitment issues leave them choosing
unhealthy treats over healthy foods.

Fruitdrop’s survey also revealed a worrying 12% of men do not even
believe that healthy eating is beneficial to overall health! Especially as
adult obesity is on the rise in Britain, increasing the risk of lifestyle
diseases and deaths linked to obesity;[1] eating healthier foods reduces the
threat of obesity and diet related illness.[2]

Money worries are a key influence, 20% of us claim that eating a healthy
diet is just too expensive. Residents of Yorkshire and Humber feel the pinch
more than anyone else, with a quarter of them citing the high cost of
healthy foods as a deterrent to healthy eating.

Ben Thompson, managing director of Fruitdrop
[http://www.fruitdrop.co.uk ] is concerned that commitment issues are
preventing basic healthy eating: “Workplaces can do more to support their
employees to eat healthily; as commitment seems to be the biggest barrier to
healthy eating, a fruit box delivered weekly is the perfect solution, so
employers can make it easy for their workforce to snack on healthy options.”

Regarding the perceived cost of healthy eating, Thompson continues:
“Some aspects of healthy living can be expensive, but Fruitdrop office fruit
delivery [http://www.fruitdrop.co.uk/delivery ] is a cost effective way to
reward employees for their hard work and helps ease the financial strain of
healthy eating. Boxes start at just GBP20 and contain enough fruit for 25
employees for a week.”

Perhaps best of all for commitment-phobic Brits, Fruitdrop doesn’t
insist on a contract; workplaces are invited to trial office fruit delivery
and to continue on a week by week basis, with the ability to tailor the
fruit box contents to suit employee likes and dislikes.

Notes to editors:

Survey conducted by OnePoll

1.

http://www.dailymail.co.uk/news/article-171497/Britains-obesity-death-rate.html

2.

http://www.bbc.co.uk/health/treatments/healthy_living/nutrition/life_adults.shtml

SOURCE Fruitdrop


Source: PR Newswire