HerboriumÂ® Group Reports Strong Positive Response to Social Media Campaign for AcnEaseÂ® Product
SADDLE BROOK, N.J., Nov. 17, 2011 /PRNewswire/ — Herborium Group, Inc., (PK: HBRM) www.herborium.com, a Botanical TherapeuticsÃ‚® company, announced today that it has recently launched Social Media Campaign for its proprietary acne treatment product AcnEaseÃ‚®.
Currently over 60 million individuals in the USA are diagnosed with acne problems, with 50% of adult women and 25% of adult men developing acne symptoms at some point in their life. There are over 17 million adults with acne in the USA. The median age for acne sufferers increased from 20.5 to 26.5 years of age. Acne affects people of all ethnic backgrounds and skin types making it one of the most universal health afflictions worldwide.
Dr. Agnes Olszewski, President and CEO of Herborium, stated, “Our aggressive marketing campaign includes an overhauled Facebook and Twitter presence. Additionally, the Company has deployed a blog of highly educative content aimed at establishing Herborium’s position an expert in helping people achieve clear and healthy skin in a natural and safe manner.”
There are a lot of misconceptions about acne that actually affect the efficacy of treatment. Herborium’s approach based on educating acne suffers and improving efficacy in treatment through addressing these misconceptions will help to build a strong brand and wide following, especially from adults suffering from chronic acne.
Due to the difficulty in treating adult acne, most over the counter products as well as alternative treatments do not target this market. This creates a tremendous opportunity for AcnEase which has shown positive results in over 85% of adult users. Adult Acne market has many advantages-lower price sensitivity (larger margin) and higher brand loyalty over a teen market being just its two top characteristics. In addition treatment of adult acne requires longer treatment time providing for more advantageous revenues forecast.
By targeting a broad range of acne sufferers Herborium will reinforce the Company’s image as a Botanical Therapeutics Company with expertise in natural medicine and natural personal/beauty care. Since acne is both a disease and a social affliction, AcnEase bridges the healthcare and personal care (beauty) markets providing for revenues streams from both markets.
About AcnEase (www.acnease.com)
AcnEaseÃ‚® is a proprietary, all herbal, systemically acting botanical therapeuticÃ‚® targeting the symptoms of acne in both females and males of all ages. Unlike many herbal products, AcnEase has been validated through clinical testing. The results demonstrated that approximately 95% of the patients with adolescent acne responded positively to AcnEase. In adults with hormonal or chronic acne the level of effectiveness was 85%. The overall positive response rate to AcnEase was 91%. To date, after 5 plus years on the market, Herborium has registered a 95.5% consumer satisfaction rate for the AcnEase product.
About Herborium Group, Inc.
Herborium Group, Inc., a botanical therapeuticsÃ‚® company, focuses on developing, licensing, and marketing proprietary, botanical based medicinal products to consumers and healthcare professionals. The Company business model focuses on emerging market opportunities spearheaded by the growth of a new market sector located between high-cost, high-risk, ethical pharmaceuticals and commoditized classic nutraceuticals (supplements). The Company uses clinical validation and a proactive regulatory strategy based on the FDA Guidance for Industry: Botanical Drug Products (FDA Guidance 2004) to establish and maintain a differential advantage. The company secured a pipeline of botanical ingredients based products in the areas of Dermatology, Prostate Health (BPH), Liver Diseases and Women’s and Men’s Health and selected sexual disorders. Herborium Group sells its products in the United States, the United Kingdom, and continental Europe through a network of distributors, specialty retailers, and e-commerce.
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For more information please inquire: DrAgnes@Herborium.com
SOURCE Herborium Group, Inc.