Last updated on April 19, 2014 at 5:20 EDT

Weston Bakeries Ltd., Maker of WONDER® Bread, Celebrates Best Ever WonderCares(TM) Fitness Challenge

December 2, 2011

TORONTO, Dec. 2, 2011 /PRNewswire/ — Weston Bakeries Limited, the maker of healthy bread options like WONDER® bread, celebrated record-level participation in its 2011 WonderCares(TM) Fitness Challenge. Over 1,700 schools and almost 400,000 students took part in the free eight-week program that helps elementary schools encourage physical activity among K-8 students.

Participating schools were encouraged to submit weekly totals of student physical activity minutes for a chance to earn weekly prizes, a mid-program prize of $4,000 worth of sporting equipment or a grand prize of $10,000 towards new playground equipment. The total time submitted for the 2011 WonderCares(TM) Fitness Challenge was 479,486,166 minutes.

“This year’s WonderCares(TM) Fitness Challenge was a huge success,” said a spokesperson for WONDER® bread (http://wonderbread.ca). “We are proud to support the wellbeing and development of Canadian kids by helping educators promote healthy, active lifestyles.”

The company offers a variety of nutritional bread options, including the new WONDER® white and whole wheat bread recipes that are rich in vitamins and nutrients and free of artificial preservatives and other added chemical additives.

About Weston Bakeries Limited
Weston Bakeries Limited, a wholly owned subsidiary of George Weston Limited and one of the largest bakeries in Canada, is a producer of breads, rolls, bagels, tortillas and other fresh baked products under leading brands such as WONDER®, D’ITALIANO®, COUNTRY HARVEST®, GADOUA® and WESTON®. For more information on WONDER® bread, visit: http://www.wonderbread.ca.

SOURCE Weston Bakeries Limited

Source: PR Newswire