Bupa Health Foundation and Alzheimer’s Australia Announce UK Availability of Brain Health App
LONDON, December 6, 2011 /PRNewswire/ –
The Bupa Health Foundation and Alzheimer’s Australia have announced the UK launch of a
world-first brain health app, the latest digital tool to help in the fight against
Based on latest research that links brain health and a reduced risk of dementia, to a
healthy heart and cardiovascular system, ‘BrainyApp’ is the first dementia risk reduction
iPhone app designed to help people monitor and improve their brain-heart health.
The new app, which was designed by Alzheimer’s Australia and Bupa Health Foundation,
has already knocked Facebook off the number one spot in the Australia and New Zealand Top
Free Apps list and has clocked up more than 130,000 downloads down under.
Now available to people in the UK, ‘BrainyApp’ helps users monitor and improve the
physical, mental, dietary and social aspects of their lifestyle.
There are currently 750,000 people living with dementia in the UK and this is
predicted to rise to over a million by 2021. Delaying the onset of dementia by just five
years would reduce deaths directly attributable to dementia by 30,000 a year.
Jeremy Hughes, Chief Executive, Alzheimer’s Society, said: “Most people know how to
reduce their risk of heart disease, diabetes and stroke but they don’t realise that the
same healthy lifestyle choices may also lower the risk of developing Alzheimer’s disease
[http://www.bupa.co.uk/individuals/health-information/directory/a/alzheimers-disease ] and
other kinds of dementia. The idea is that what is good for the heart is also good for the
‘BrainyApp’ allows users to take a brain-heart health survey about their diet,
exercise patterns and lifestyle. It then provides suggestions and ideas about how to make
improvements to each. It also includes all-new brain games, and encourages users to build
brain-heart points by staying physically and mentally active, socialising with friends and
family, and sharing their progress on Facebook.
One of the brain games – ‘Word Tennis’ – requires players to unscramble anagrams in
order to move a paddle and hit a ball back to their opponent.
Director of dementia care
[http://www.bupa.co.uk/individuals/care-homes/types-of-care/dementia-care ] for Bupa Care
Services, Dr Graham Stokes, said: “There is evidence to show that keeping the mind
exercised can stave off the onset of dementia but ‘BrainyApp’ highlights that good
physical health also has a part to play. Best of all it’s good fun.”
‘BrainyApp’ is available as a free download for users of iPhone, iPod and iPad devices
from the App Store. There are plans to develop an Android version in early 2012.
More information about BrainyApp is available at http://www.bupa.co.uk/brainy-app.
About Bupa Group:
Bupa’s purpose is to help people lead longer, healthier, happier lives.
A leading international healthcare [http://www.bupa.co.uk/individuals/health-insurance
] group, Bupa offers personal and company health insurance, runs care homes
[http://www.bupa.co.uk/individuals/care-homes ] for older people and hospitals, and
provides workplace health services, health assessments and chronic disease management
services, including health coaching, and home healthcare.
For more information, visit http://www.bupa.com.
About Alzheimer’s Society:
One in three people over 65 will die with dementia. Alzheimer’s Society research shows
that 750,000 people in the UK have a form of dementia, more than half have Alzheimer’s
disease. In just ten years a million people will be living with dementia. This will soar
to 1.7 million people by 2051. Alzheimer’s Society champions the rights of people living
with dementia and the millions of people who care for them
About Alzheimer’s Australia:
Alzheimer’s Australia is the charity for people with dementia and their families and
their carers. As the peak body, it provides advocacy, support services, education and
About the Bupa Health Foundation:
The Bupa Health Foundation helps build a healthier Australian community through its
support of important health research, health education and other healthy living programs.
PR Contact: Kevin Mochrie Bupa Group Press Office Bupa House 15-19 Bloomsbury Way London WC1A 2BA +44(0)207-656-2454 http://www.bupa.co.uk
SOURCE Bupa Health Foundation