Success of LifeStyles SKYN Condom Leads to Brand Expansion With Revolutionary New Polyisoprene Products
RED BANK, N.J., Jan. 17, 2012 /PRNewswire/ — The makers of LifeStyles® Condoms (“LifeStyles”) revolutionized the condom aisle in 2008 with the release of the first polyisoprene condom on the market, LifeStyles® SKYN®. The next generation of condoms, SKYN was designed to give condom buyers what they desire most– comfort and sensitivity. LifeStyles SKYN was the first clinically-approved polyisoprene condom, and LifeStyles is proud to be the only condom company in the U.S. to provide this innovative contraceptive in a range of styles and sizes. The SKYN portfolio now includes SKYN, SKYN Large, SKYN Extra Lubricated, and SKYN Variety Pack with additional product extensions planned for later this year.
Widely known as “the closest thing to wearing nothing,” SKYN provides greater sensation and more comfort than other non-latex and even latex condoms on the market today, as ascertained by clinical trials of the condom. Research also shows that 66% of condom users convert to SKYN once they’ve experienced the unique benefits of polyisoprene.
Compared to other non-latex condoms on the market–those made of polyurethane–SKYN provides a softer condom that more easily adapts to the form of its wearer. Polyisoprene is also stretchier, so it conforms for a more ergonomic fit.
“The introduction and reception of SKYN to the marketplace has changed everything, and we have been thrilled with the overwhelming positive consumer feedback,” said Carol Carrozza, VP of Global Marketing for Ansell Healthcare Products LLC, makers of LifeStyles Condoms. “Research has shown that users prefer the feel of SKYN over latex as evidenced with a 97% satisfaction rate in consumer trials, and this is certainly reflected in the climbing sales for this premium product. Now, in response to consumer demand, we are proud to offer our discerning users a variety of new product offerings featuring this innovative, non-latex material.”
All LifeStyles Condoms are triple tested to meet the highest U.S. reliability standards. LifeStyles SKYN, SKYN Large and SKYN Extra Lubricated are available at a wide range of big box retailers, drugstores, grocery and convenience stores across the country. Products are also available at online retailers such as drugstore.com, soap.com and amazon.com.
Based out of Red Bank, NJ, LifeStyles was launched in 1985 as a U.S.-based consumer products division of Ansell Limited, a global leader in healthcare barrier protective products with operations in the Americas, Europe, Asia and Australia. With over 20 styles of condoms and an assortment of other pleasure products on the market, LifeStyles and its affiliates are some of the leading distributors of sexual health goods in the U.S. and Canada. More information on LifeStyles can be found at www.lifestyles.com. For more information on Ansell and its other products, please visit www.ansell.com.
SOURCE LifeStyles Condoms