Last updated on April 19, 2014 at 9:20 EDT

Sunkist Braces for Onset of Cold & Flu Season with Healthy Harvest and New Consumer Campaign

February 1, 2012

SHERMAN OAKS, Calif., Feb. 1, 2012 /PRNewswire/ — While the late start to cold and flu season may have many thinking they beat the bug this time around, Sunkist Growers remains watchful. The peak of the season may be as unpredictable as ever but the plan of attack remains the same – antibiotics will not work for a cold or flu and the best defense is a good offense. To that end, Sunkist is busy filling grocery bins with Vitamin C-rich oranges and lemons and gathering tips from around the country on creative ways to combat viruses and stay healthy by incorporating more fresh citrus in daily diets.

With cold and flu season expected to continue through early spring, it’s important to increase your intake of Vitamin C. Unlike some vitamins, vitamin C cannot be stored by the body so it’s important to replenish regularly. A healthy diet is one of the most effective ways to strengthen the immune system. Sunkist® oranges and lemons are excellent sources of Vitamin C , which bolster the immune system and will also help the body recover from colds and flu. Just one medium orange provides more than 130% of your daily Vitamin C needs.

“Research has shown that Sunkist citrus can help keep the body’s immune system in optimal condition during cold and flu season,” said Gina Widjaja, Advertising & PR Manager for Sunkist Growers. “We want to encourage consumers to get proactive about Vitamin C consumption during this pesky season and make fresh oranges and lemons a part of their daily diet.”

Between January 31 and March 2, fans are invited to share their fresh ideas at www.sunkist.com/ColdFlu for a chance to win their very own cold & flu survival kit filled with coupons, tips and more. To further spread the message of health, consumers will have the opportunity to send free, personalized eCards to family and friends with tips on how to stay healthy throughout the season.

Visit www.sunkist.com/ColdFlu for complete rules.

About Sunkist Growers, Inc.

Sunkist is a cooperative of family growers since 1893. Steadfast to its commitment to provide quality fresh fruit, Sunkist is one of the world’s oldest and largest citrus marketing cooperatives, packing millions of cartons of fruit each year. For more information about Sunkist, visit www.sunkist.com. Follow Sunkist on Twitter, Facebook, and You Tube. Sunkist is a registered trademark of ©2011 Sunkist Growers, Inc. All Rights Reserved.

Jennifer Reza
MSL Group
(310) 461-0383

SOURCE Sunkist Growers, Inc.

Source: PR Newswire