Nestle Prepared Foods Company President & CEO Frank Higgins Will Lead March of Dimes Effort to Improve Health of Cleveland Babies
CLEVELAND, Feb. 13, 2012 /PRNewswire-USNewswire/ — Each week 22 Cleveland babies will be born premature. Business leader Frank Higgins is working with the March of Dimes to change this.
(Logo: http://photos.prnewswire.com/prnh/20110426/MM90139LOGO)
Frank Higgins, President & CEO at Nestle Prepared Foods Company, knows how important the March of Dimes mission is to giving every baby a healthy start in life so he has taken on the role of March for Babies Cleveland Chair to raise awareness and important funding to provide for babies who are born premature or with birth defects.
March for Babies, the March of Dimes largest fundraiser, helps fund lifesaving research and educational programs aimed at helping moms have healthy babies. Last year in Cleveland, more than $460,000 was raised to support this cause. This year, March for Babies Chair Frank Higgins will focus on recruiting new companies to participate and lead the community in making a difference for the health of moms and babies.
“As a business leader, this campaign gives me and my company a unique opportunity to help the community we call home. And as a father, I can’t think of a more important cause than our babies,” said Frank Higgins, who will be kicking off the campaign on Tuesday, February 21 to request support from local businesses. “Every 4 1/2 minutes a baby is born with a birth defect in the U.S. — and that’s just not acceptable. It takes the dedication of everyone working together to ensure moms have healthy pregnancies.”
Cleveland residents can sign up today at www.marchforbabies.org and start a team with co-workers, family or friends. Last year, more than 3,000 people attended the event–which will be held this year on Sunday, April 29 at Voinovich Bicentennial Park.
“We’re so excited to have Frank Higgins on board to help us at the local level,” said Karen Keller, State Director for the Ohio March of Dimes Chapter. “His passion for the cause and commitment to helping families will be a huge driving factor in the success of our event. We are grateful for his commitment.”
About the March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org. Find us on Facebook and follow us on Twitter.
March for Babies is sponsored nationally by the March of Dimes number one corporate supporter Kmart, Farmers Insurance Group, Cigna, Famous Footwear, Sanofi Pasteur, FedEx, Mission Pharmacal, Watson Pharmaceuticals, First Response, and United Airlines.
About Nestle
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day. In Solon, the Nestle Prepared Foods Company family of brands includes STOUFFER’S® and Lean Cuisine® frozen prepared meals, BUITONI® refrigerated pastas and sauces, HOT POCKETS® and LEAN POCKETS® sandwiches and snacks, Nestle® Toll House® baking ingredients and refrigerated cookie dough; LIBBY’S® 100% Pure Pumpkin and the NESTLE® CARNATION® milks. Nestle USA makes delicious, convenient and nutritious food and beverage products that make good living possible. That’s what “Nestle. Good Food, Good Life” is all about. Nestle USA, with 2010 sales of $10.4 billion, is part of Nestle S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.
SOURCE March of Dimes Northeast Ohio Division