Need for Pharma Industry Change, Effective Lifecycle Management and Corporate Brand Reputation Featured in Scrip 100
NEW YORK, Feb. 21, 2012 /PRNewswire/ — The Scrip 100 Annual Review of the Pharmaceutical Industry and the issues it faces features three leader commentaries by Scrip Informa U.S. Healthcare Analyst Christopher Bowe. Bowe’s articles top issues faced by the business. These include:
- “Lessons in Lifecycle Management” – an examination of how companies will use lifecycle management as a mechanism for innovation and creating brand and corporate value
- “Stamp Your Mark and Lead” – how brand reputation must become a priority for pharmaceutical executives
- “The Elusive search for Change” – how companies need to look at change differently to create disruptive healthcare innovation.
The Scrip 100 provides the ranking of the top 100 Pharmaceutical companies along with commentary on all aspects of the business including: Business, C-Suite interviews, Reputation & Image, Lifecycle Management, Biotech Views, R&D, Clinical Trials, CROs, Outsourcing, Emerging Markets, Policy & Regulation, Drug Delivery, mHealth, Logistics, Manufacturing, Careers and Futurology.
About Christopher Bowe
Christopher Bowe is the US Healthcare Analyst for Informa-Scrip Intelligence, where he is part of an expanding team of analysts to serve subscribers. In this position, he creates high-value original and topical analysis for the pharmaceutical and healthcare industries. This includes engaging and serving subscribers through Scrip Intelligence’s Ask the Analyst tailored project research advisory service. His work crosses a diverse constituency ranging from industry, to regulators, to researchers to communications and consultancy.
About Informa-Scrip Intelligence
Informa provides academics, businesses and individuals with unparalleled knowledge, up-to-the minute information and highly specialist skills and services. Its division Informa Business Information (IBI) produces a comprehensive range of information products which meet the information needs of business and research professionals within a wide array of industry sectors. www.informa.com
SOURCE Informa-Scrip Intelligence