Shirley J® Introduces Gluten-Free Version of Whisk Bliss®
OREM, Utah, Feb. 27, 2012 /PRNewswire/ — Gluten-sensitive food lovers can now find a quick and easy product to make creamy soups, sauces and other savory dishes that normally require the use of flour. Shirley J®, a Utah-based cooking solutions company, introduced a gluten-free version of their best-selling product, Whisk Bliss®.
Whisk Bliss® is a unique, universal cooking base that creates quick and delicious sauces, soups and endless savory dishes. Whisk Bliss is fundamentally a just-add-water cream sauce. It’s a mix that results in hundreds of creamy recipes like Alfredo sauce, macaroni and cheese, soups and country gravies just to name a few.
“The beauty of Whisk Bliss®: Gluten Free is not that it’s just gluten-free, but it tastes great! Which is often a common misconception of gluten-free products,” said Shon Whitney, executive vice president of Shirley J®.
The benefits of this just-add-water, gluten-free white sauce product are plentiful: Shirley J® Whisk Bliss® Gluten Free is free of trans fats, saturated fats, hydrogenated oil and added msg. It’s also one-fourth the calories of a from-scratch cream sauce. Customers love the taste, simplicity and quality that Whisk Bliss® Gluten Free brings to the table.
“I cannot live without Whisk Bliss® Gluten Free!” said Alison Anderson, gluten-free cooking teacher and loyal Whisk Bliss® customer. “And I can’t wait to share it with others who can’t have gluten. It will change their lives.”
Whisk Bliss® Gluten Free is available for purchase online at shirleyj.com, at Shirley J® headquarters in Orem, Utah (15 East 400 South) and in various retails stores in the mountain west. It is sold in a 32-ounce bag for $19.95.
About Shirley J®
Utah-based Shirley J® Ventures, LLC is an exclusive cooking solutions company that founded the universal cooking base category. Their flagship product line, Whisk Bliss®, makes home cooking more delicious, successful and economical. Shirley J® products have been time-tested in commercial kitchens and bakeries for more than 30 years. Visit shirleyj.com for more information, nutritional facts and recipe applications.
SOURCE Shirley J(R)