BestLifeRewarded(R) and The Kidney Foundation of Canada Announce Collaboration to Promote Awareness of Kidney Disease
TORONTO, March 8, 2012 /PRNewswire/ – BestLifeRewarded(®) and The Kidney Foundation of Canada are pleased to announce their
collaboration to raise awareness of kidney disease and what can be done
to improve both early detection and prevention.
The Kidney Foundation of Canada is the national volunteer organization
committed to reducing the burden of kidney disease through funding and
stimulating innovative research; providing education and support;
promoting access to high quality health care and increasing public
awareness and commitment to advancing kidney health and organ donation.
Since its creation in 1964, The Kidney Foundation has helped people
living with kidney disease throughout Canada and invested over $100
million dollars in kidney-related research and programs.
“We are pleased to partner with BestLifeRewarded to offer incentives to
Canadians for learning about kidney disease and for taking control of
their health,” said Nadine Valk, National Director of Programs and
Public Policy of The Kidney Foundation of Canada. “March is Kidney
Health Month in Canada and the ideal time to remind individuals of how
they can actively participate in managing their kidney health. BestLifeRewarded.com will support our efforts to drive up awareness of these important
Free to all Canadians, BestLifeRewarded is the first of its kind health
loyalty program offering healthy incentives for people for learning
about and tracking healthy behaviours. BestLifeRewarded is a hub of
credible health information in partnership with many national not for
profit groups and coordinating Canadian health information in a way
that is meaningful for the user.
“People at risk of suffering from chronic kidney disease need education
and tools to support them in their everyday life,” said Susanne
Cookson, co-founder of Cookson James Loyalty Inc. “BestLifeRewarded
organizes information into manageable steps, using motivational
language that is easy to implement approach for its users.”
SOURCE THE KIDNEY FOUNDATION OF CANADA