Women Travel From All Over the World for Custom Wigs
NEW YORK, March 15, 2012 /PRNewswire/ — Women are wigging out, both of out of necessity and for fashion’s sake, and Flora Shepelsky is there to meet the demand and provide a human touch. Already an established and respected figure in the custom-wig field, Flora is opening Design By Flora, a new boutique on Manhattan’s Upper East Side today, March 15th. Located at 243 East 78th St., Design By Flora offers top-quality, customized wigs, falls and toppers for a wide spectrum of clientele.
A wig expert, Flora uses real virgin European hair in various designs, colors and shapes to accommodate numerous hair-enhancement and hair-replacement solutions. With 25-plus years of experience, she embraces traditional wig-making techniques and fuses them with modern-day lifestyle demands. Her clientele includes women excited to forge a stylish, fresh look for their fashion needs, and women experiencing hair loss due to Alopecia, hormones or chemotherapy. For those women dealing with hair loss, Design By Flora’s wigs help restore their self-esteem and confidence. Flora’s customers come from all around the U.S. and often from across the world to seek her products and services.
Flora also owns a Design By Flora in Teaneck, New Jersey, in a 2,400-square-foot storefront showroom and she oversees a successful and personalized online operation. “After years of working for a major brand I was inspired to venture out on my own,” says Flora, a mother of five who was born in Russia and raised in Israel and Brooklyn, New York. “I had so many ideas, but knew I would not be able to realize my dreams while working for someone else.”
The aspiring entrepreneur founded Design By Flora in 2005. One client turned into several hundred, and within six months, Flora outgrew her space and opened a larger showroom in Teaneck with thousands of wigs in stock. The Manhattan boutique represents the next step in an ambitious expansion plan that will include additional Design By Flora boutiques and a broader digital presence. At the end of the day, though, Flora’s business is about more than just, well, business. “I don’t think of it as a job,” she says. “I don’t call this my job. I think of it as helping women, in all kinds of situations, with hair-related issues. My heart breaks when women walk in crying because they’re sad, and I love to see them walk out crying happy tears. It’s the most gratifying feeling — and I get to feel it every day.”
Flora Shepelsky, Owner & Founder of Design By Flora, a wig, fall, and topper design and manufacturing company. Founded in 2005, with locations in Teaneck, New Jersey and Manhattan, Flora specializes in helping women with thin hair, cancer, alopecia and hormone deficiency feel and look their best: http://www.ereleases.com/pic/2012-Flora-Shepelsky.jpg
100% Virgin (un-dyed) European Hair Wig Designed and Manufactured by Design By Flora: http://www.ereleases.com/pic/2012-Ashley.jpg
About Design By Flora
Design By Flora is a wig, fall, and topper design and manufacturing company. Founded in 2005 by Flora Shepelsky, the company has showrooms in New York and New Jersey and an online platform for customers worldwide. Renowned for their signature styles, which are available in a variety of colors and styles, Design By Flora has multiple designs, colors, and shapes with thousands of hair enhancement and hair replacement solutions. All of the hair pieces use virgin European hair and are uniquely constructed and styled with Design By Flora branded specifications. Design By Flora’s clients range from women seeking fashion pieces to those seeking options for hair loss. For more information, please visit http://www.DesignByFlora.com.
Press Contact: Ms. Ryan Pierce Mancini
Maximum Exposure PR
SOURCE Design By Flora