Leighton Meester and Vera Wang Invite You To ‘Share the Love’ and Fight Blood Cancer
NEW YORK, March 28, 2012 /PRNewswire/ — DKMS, the world’s largest bone-marrow-donor center, and the organization’s founding corporate sponsor Coty are excited to announce that Leighton Meester and Vera Wang have teamed up to encourage people to “Share the Love” by registering as bone-marrow donors to potentially save lives. Beginning March 28, 2012, fashionable consumers will receive a free “Share the Love” T-shirt, designed exclusively for DKMS by Vera Wang, with a $78 purchase from the Vera Wang Lovestruck fragrance collection.
“I’m excited to be working with DKMS and Leighton Meester on such an important cause,” said Wang. “I designed the ‘Share the Love’ T-shirt as a reminder that we each have the power to fight blood cancer and save someone’s life. It’s easy to become a bone-marrow donor: Get swabbed!”
The power to save lives comes to fashion: The “Share the Love” campaign encourages people to register as bone-marrow donors at GetSwabbed.org. Everyone can join the fight against blood cancer by wearing the “Share the Love”‘ T-shirt, designed by Wang exclusively for DKMS.
“‘Share the Love’ is an altruistic idea of love–it’s about giving the gift of life to a stranger,” said Meester. “You can register as a donor by going to GetSwabbed.org. It’s easy, and the more people get swabbed and are willing to donate, the more lives we can save — and that’s pretty incredible.”
Recently, Leighton teamed up with 19-year-old blood cancer survivor Kerri Mullen, who inspired this campaign, to create a PSA for DKMS urging people to join the fight against blood cancer. Kerri, a native of Morristown, N.J., was diagnosed with leukemia in March 2008 at 16 years old. She is one of the 30,000 recipients of a bone-marrow transplant facilitated by DKMS and Coty–she received her transplant in July 2008, and now her cancer is in remission. With a second chance at life, Kerri has since graduated from high school and is currently attending college where she is majoring in liberal arts.
Check out the PSA with Leighton and blood cancer survivor, Kerri here.
Sadly, not every story has a happy ending like Kerri’s, but that can change with your help! Every day, thousands of patients search the national registry in hopes of a bone-marrow-donor match. Fewer than 30 percent of patients find a match in their own family; the remaining more than 70 percent must search for an unrelated donor. Unfortunately, with a lack of donors in the registry, six out of 10 patients will not receive a lifesaving transplant.
“DKMS is grateful to Coty for our long-standing partnership. We’re honored that Leighton Meester and Vera Wang, both incredible supporters of our fight against blood cancer, are part of this amazing campaign,” said Katharina Harf, founder and spokeswoman of DKMS Americas. “If everyone registers as a donor, we can save countless lives. I urge you to go to www.getswabbed.org to order your kit. Share the love. Join the fight!”
Registering to become a bone-marrow donor is a commitment to help save a life. You must be between 18 and 55 and in good general health. When you register with DKMS, you will also be listed on the national registry( )and can be found as a donor match for any patient in need of a bone-marrow transplant.
Our mission is to fight blood cancer and save lives by registering bone-marrow donors for patients in need. We are the world’s largest bone-marrow-donor center, with over 3 million registered donors. More than 30,000 of our donors have helped save lives by donating their bone marrow.
DKMS Americas is a 501 (c)(3) non profit organization. For more information or to register as a bone-marrow donor, please visit www.getswabbed.org.
ABOUT VERA WANG LOVESTRUCK
feminine. romantic. modern. The Lovestruck fragrance is a sparkling addictive floral you are sure to fall in love with. There’s an instant attraction to the mouthwatering pink guava and mandarin, followed by a delicate mix of tuberose and lotus blossom. Behind it all, precious woods and sheer musk envelope a passionate elegance.
Collection eau de parfum spray 1.0 oz/30 ml $48 eau de parfum spray 1.7 oz/50 ml $68 eau de parfum spray 3.4 oz/100 ml $78 velvety body lotion 5.0 oz/150 ml $45 silky shower gel 5.0 oz/150 ml $40
Contacts: Terrece Walker Stacy Pinkas Sunshine Sachs Coty, Director US PR Walker@sunshinesachs.com firstname.lastname@example.org 212-691-2800 212.389.7734 Janell Vantrease Simone Bolotin Sunshine Sachs Coty, Senior Manager US PR Vantrease@sunshinesachs.com email@example.com 212-691-2800 212.389.7059
About Coty Inc.
Coty was created in Paris in 1904 by Francois Coty, who is credited with founding the modern fragrance industry.
Today Coty Inc. is a recognized leader in global beauty with annual net sales of $4.1 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 135 markets worldwide.
The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, Gwen Stefani, Lancaster, Marc Jacobs, Nikos, philosophy, Roberto Cavalli, Sarah Jessica Parker, Truth or Dare by Madonna, Vera Wang, Vivienne Westwood and Wolfgang Joop.
The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyonce Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Elite Models, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Heidi Klum, Jovan, Kate Moss, Kylie Minogue, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.
Coty and Puig S.L. have a strategic partnership for the distribution of the perfume lines of Antonio Banderas, Carolina Herrera, Nina Ricci, Paco Rabanne, Prada, Shakira and Valentino in the United States and Canada.
For additional information about Coty Inc., please visit www.coty.com.
1. Not available in North America
SOURCE Coty Inc.