'Chinplants' Becoming Big Business For Plastic Surgeons
April 16, 2012

‘Chinplants’ Becoming Big Business For Plastic Surgeons

The American Society of Plastic Surgeons (ASPS) today released new statistics showing a major rise in chin augmentation surgeries.

The fastest growing plastic surgery trend across all demographics, chin augmentation has grown faster than breast augmentation, Botox, and liposuction combined in 2011. The plastic surgery procedure saw an increase among men and women alike, as well as all patients over the age of 20. Patients aged 40 and over had more chin augmentations than their younger counterparts.

Some experts say this increase has come in part due to an aging baby boomer population, as well as a desire to succeed in the workplace.

Interestingly, it has also been suggested a rise in the usage of video chat technology is also fueling this rise in plastic surgery.

“The chin and jawline are among the first areas to show signs of aging. People are considering chin augmentation as a way to restore their youthful look just like a facelift or eyelid surgery,” said ASPS President Malcolm Z. Roth, MD. in a statement. “We also know that as more people see themselves on video chat technology, they may notice that their jawline is not as sharp as they want it to be. Chin implants can make a dramatic difference.”

Lizette Stephens, a manager for a major software company, recently opted for a “chinplant.” Stephens said in a statement that her frequent use of video chatting puts her face-to-face with people all over the world. The more she saw herself through the lens of her webcam, the more she didn´t like what she saw.

“I do a lot of video chats and I´m in a lot of photos and noticed that my double chin was very pronounced. It really, really bothered me. I wanted to do something about it to get a more profound profile and more definition in my chin area,” said Stephens.

Web cameras and iPhones may not be the only fuel behind this skyrocketing chin phenomenon. Strong chins have long been a sign of confidence, leadership, and strength. Former presidents, such as Clinton and Ford have had strong chins, for example.

A quick Google image search for “Pharaohs” conjured up images of what the Egyptians must have looked for in a leader; very strong and defined facial features, including a pronounced chin.

As people progress from their younger years to their older years, chinplants are an option many are choosing to hold on to their youthful appearance.

Dr. Darrick Antell is a Manhattan plastic surgeon and clinical professor of surgery at Columbia University. Speaking with MSNBC´s Today, he explained the rise this way: "The biggest jump was in people over 40 which is the point where people are bridging the gap between youthfulness and middle age.”

“They're getting loose skin under the jaw line and a chin implant can make an immediate improvement."

This new “chin trend” may be unique to Americans, however. According to the BBC, James McDiarmid, a consultant surgeon and spokesperson for the British Association of Aesthetic Plastic Surgeons, said: "No one ever comes into my clinic asking for a chin implant. Nobody says, 'I want to look like Bruce Forsyth.'"

Dr. McDiarmid said around 80% of his chin implant surgeries are done as a part of other cosmetic surgery operations.

Though these chin surgeries are on a marked rise, breast augmentation continues to outsell all other plastic surgery operations.