Last updated on April 17, 2014 at 17:30 EDT

EDY’S® Brand Fights Against Pediatric Cancer by Supporting Triple Winner® With Stop & Shop

April 24, 2012

QUINCY, Mass., April 24, 2012 /PRNewswire/ — Everyone’s a winner when they join the fight with participating Stop & Shop food stores throughout New Hampshire, Massachusetts, Rhode Island, and Connecticut for a special fundraising day on Saturday, April 28, 2012, to benefit pediatric brain tumor research.

Several popular brands of single-serve ice cream cups, shakes and smoothies, including those by Haagen-Dazs® ice cream, EDY’S® SLOW CHURNED® light ice cream, and SKINNY COW® low fat ice cream are participating in Stop & Shop’s Triple Winner program that supports the fight against pediatric cancer, including the Stop & Shop Family Pediatric Brain Tumor Clinic at Dana-Farber Cancer Institute. Customers who make a $1 contribution will receive a free single-serve ice cream cup. When customers make a $3 contribution, they will also receive a limited edition Triple Winner keepsake.

Stop & Shop New England Division will donate 100% of the proceeds raised to the Stop & Shop Family Pediatric Brain Tumor Clinic at Dana-Farber Cancer Institute. In addition, EDY’S ice cream brand will donate $.05 for every single-serve cup, shake or smoothie sold between April 13 and June 7, 2012, with no limitation on the amount donated during this timeframe.

“Since 2006, Nestle Edy’s Ice Cream Company has been dedicated to helping raise money for children’s cancer research with the help of caring people through the partnership with Stop & Shop. We raised $186,000 last year, and we hope to raise even more this year with the community’s help. We urge everyone to come in to their local Stop & Shop store on April 28 and join us in the fight against childhood cancer by donating through Triple Winner,” said Roger Weisbeck for Nestle EDY’s Ice Cream Company.

“We are so appreciative of the funding and support from Nestle Edy’s Ice Cream Company and Stop & Shop New England through their Triple Winner program. With this additional funding, we are able to further advance our pediatric brain tumor research to make new discoveries and develop better treatment options for our patients,” said Mark Kieran, MD, PhD, director of the pediatric brain tumor program at Dana-Farber.

Now in its 22nd year, the Triple Winner program helps support pediatric cancer care and research, including the Stop & Shop Family Pediatric Brain Tumor Clinic at Dana-Farber Cancer. Customers who give a $1 contribution* at Stop & Shop registers receive a Triple Winner scratch ticket and receive free store products, coupons, gift cards or cash prizes up to $10,000. The program runs now through July 12.

For more information about the Triple Winner program, look for store promotions and signage at your local Stop & Shop or visit www.stopandshop.com.

All registered trademarks are owned by Societe des Produits Nestle S.A., Vevey, Switzerland, or used with permission.

*No purchase/contribution necessary. Legal residents of MA, RI, NH, and CT 18 or older are eligible. Valid from 4/13/12 to 7/12/12 (or when all tickets are distributed/termination announced). Odds of winning instant prize are 1 in 7. Odds of winning 2nd Chance Sweepstakes depends on number of entries. Restrictions apply. See stores for details or go to www.stopandshop.com.

About Stop & Shop

The Stop & Shop Supermarket Company LLC employs approximately 62,000 associates and operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, and New Jersey. The company helps support local communities fight hunger, combat childhood cancer, and promotes general health and wellness – with emphasis on children’s educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA’s Smart Way program; has been awarded LEED (EB) certifications for 50 of its existing stores; and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com.

About Nestle EDY’s Ice Cream Company

Nestle EDY’s Ice Cream Company is part of Nestle USA, and is owned by Nestle S.A. of Vevey, Switzerland, the world’s largest nutrition, health and wellness company. Nestle EDY’s Ice Cream Company manufactures, markets and distributes a full spectrum of ice cream and frozen snacks. The company’s premium products are marketed under the Dreyer’s brand name throughout the Western states and Texas, and under the EDY’s® brand name throughout the remainder of the United States. Brands manufactured or distributed in the United States include Dreyer’s/EDY’s® Grand, Slow Churned®, Dibs®, MAXX, Fruit Bars, Nestle Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Frosty Paws®, Eskimo Pie®, Skinny Cow(e)( )and Haagen-Dazs®. Internationally, the Dreyer’s brand extends to select markets in the Far East and the EDY’s brand extends to the Caribbean and South America. For more information on the company, please visit www.dreyersinc.com.

In the U.S., the Haagen-Dazs trademark is licensed to Nestle by General Mills.

Triple Winner® is a registered trademark of The Hutton Company, Inc.


Source: PR Newswire