Durex® Survey Reveals What Americans Really Want in the Bedroom
PARSIPPANY, N.J., April 30, 2012 /PRNewswire/ — The odds aren’t in couples’ favor when it comes to mutual climax. Durex®, the world’s number one condom brand*, has surveyed men and women across the country to find out what they really think about their bedroom trysts. The results were staggering, with half of Americans feeling dissatisfied with the duration of their bedroom escapades. In fact, 37% of respondents admitted that the time they spend being intimate ends too quickly, while 14% revealed that sex lasts longer than they would like. This dissatisfaction has led to 75% of men and 66% of women trying to change the pace while making love.
The 2012 Durex® survey conducted by an independent research firm, revealed astounding results, including the news that nearly half (46%) of respondents believe they are more likely to see Big Foot than “finish” at the same time as their partner. This supports the data collected by the Durex® Global Sexual Wellbeing Survey commissioned by the brand in 2011, which influenced their latest line of products. The Global Wellbeing Survey found that Americans are getting more adventurous when it comes to getting what they want in the bedroom, including using lubricants (53%), adult toys and aids (39%), and rings (11%) to help reach a mutual climax.
“This gap in satisfaction is something that has been occurring forever,” says Kevin Harshaw, Marketing Director of Personal Care at Reckitt Benckiser, parent company of Durex®. “Durex® is pleased to announce two new products that not only help solve this problem, but also bring the fun back to the bedroom.”
The two new Durex® products, the Performax® Intense condom and the Ring of Bliss® vibrating ring, are designed to help get couples in sync while making love. The Performax Intense condom is designed to speed her up (with ribbed and dotted textures to intensify her sensations) and slow him down (with a heat activated lubricant) to help prolong sexual performance. The new Ring of Bliss® is designed for spot on stimulation to excite her even more. These two products which retail for $13.99 (12 count) and $14.99 respectively, are currently available nationwide at select drugstores and supermarkets.
The survey also found that 33% women fantasize about meeting for a sexual rendezvous on the Eiffel Tower, while men prefer the power of the White House (31%). Durex® Performax® Intense and Ring of Bliss® look to reignite the flame closer to home and encourage intimacy since 61% of Americans believe that a healthy sexual relationship makes them a better husband, wife, or partner.
For more information about Performax® Intense and the Ring of Bliss®, please visit Durex.com or www.facebook.com/DurexUSA, where Durex® engages consumers with fun facts, unique applications and opens up a dialogue sexual health, relationships and the power of intimacy. This year, Durex® is pleased to include expert tips and insight on these topics from a consulting brand expert to encourage a more open conversation with their users.
The Durex® In Sync Sex Survey was conducted by Wakefield Research among 1,000 American adults, ages 18 and older, between March 16th and March 22nd, 2012. The Durex Sexual Wellbeing Global Survey was commissioned by Durex and was conducted by Harris Interactive among a total of 29,003 adults (aged 18+) between 6th September and 3rd October 2011.
About Reckitt Benckiser
Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. It’s health, hygiene and home portfolio is led by 19 global power brands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Airwick, and French’s, and they account for 70% of net revenue. RB people are at the heart of the company’s success. They have an intense drive for action and a desire to outperform wherever they focus, including in CSR where the company is reducing its Carbon footprint by 20% by 2020 and has a global partnership with Save the Children.
The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries, The company employs about 32,000 people worldwide. For more information visit www.rb.com
*Based on global Nielsen unit share data for the 52 weeks ending 1/1/12