CNIB challenges Canadians to make vision health a priority
TORONTO, May 1, 2012 /CNW/ – May is Vision Health Month and, backed by
the campaign theme, “Eyes are for life,” CNIB is calling on all
Canadians to take better care of their eyes.
“Canadians need to take vision health more seriously,” warned John
Rafferty, CNIB’s President and CEO. “Many serious eye diseases have no
symptoms. Even if you have 20/20 vision you could be at risk of
developing an eye disease.”
Rafferty added: “Vision Health Month is a national, month-long campaign
designed to mobilize Canadians to take control of their vision health.”
CNIB’s goal? Reduce the number of Canadians who lose their sight each
year by 50 per cent by 2020. That’s 22,500 Canadians whose sight could
be saved every year – the size of a typical town.
“Early detection of eye disease is critical to ensuring you can receive
treatment that could save your sight,” said Rafferty. “A complete eye
exam by an optometrist is an excellent way to detect many serious eye
diseases that can lead to vision loss.”
To help spread that message in communities across the country CNIB has
joined forces with the Canadian Association of Optometrists (CAO) -
National Vision Health Month Partner. For every eye exam conducted by
participating optometrists during the month of May, $2 will be donated
Rafferty confirmed: “One in seven Canadians will develop a serious eye
disease in their lifetime. But few Canadians realize that 75 per cent
of vision loss can be prevented or treated.”
In addition to getting regular eye exams, simple lifestyle choices like
eating a healthy diet, not smoking, exercising regularly and wearing
UV-protected sunglasses year-round can go a long way to help maintain
As part of the Vision Health Month movement, CNIB is also leading a
range of exciting community events, public education activities and
fundraising campaigns like Shades of Fun – a fun-filled event that’s
all about wearing sunglasses to protect your eyes from UV damage, and
having a good time for a great cause.
Funds raised during Vision Health Month will help CNIB reduce avoidable
sight loss in Canada and provide community-based programs across the
country to ensure no Canadian has to face the challenges of sight loss
To learn more about Vision Health Month and how to maintain good vision
health for life, visit eyesareforlife.ca.
CNIB is grateful for the support of its Vision Health Month partners who
are making a real difference when it comes to educating Canadians about
vision health. CNIB would especially like to thank the Canadian
Association of Optometrists (CAO) as National Vision Health Month
Partner, Bayer and Loblaw Optical/Joe Fresh(® )as Proud Supporters and The Weather Network, Postmedia Network and
Accessible Media Inc. as National Media Partners.
CNIB is a registered charity, passionately providing community-based
support, knowledge and a national voice to ensure Canadians who are
blind or partially sighted have the confidence, skills and
opportunities to fully participate in life. To learn more, visit cnib.ca or call the toll-free CNIB Helpline at 1-800-563-2642.
To view or download CNIB PSAs, visit: http://visionhealthmonth.cnib.ca/NewsVideo/AudioVideo