CastMedic Designs Invites You to Experience… The Healing Power of Fashion®
WASHINGTON, May 9, 2012 /PRNewswire/ — CastMedic Designs wants people who suffer an injury to experience the “Healing Power of Fashion®” with an exciting, innovative new line of MediFashions(TM) — fashion accessories for medical walking boots. This first-of-its-kind product is revolutionizing the medical industry by showing consumers that adding fashion to function when placed in bulky, unattractive medical devices brings a positive experience to the healing process. Studies show that an optimistic outlook helps in the recovery process and CastMedic Designs offers people the opportunity to Look and Heal Their Best!
This unique line of accessories provides the opportunity for both adults and children to accessorize medical boots for school, work, or play, and allows people the chance to have some fun while recovering from an injury, instead of being self-conscious about it. People are going to stare at the boot anyway, now they’ll say, “Oh my gosh! That is so cute!”
It all began in the Summer of 2010 when Christina Daves, founder of CastMedic Designs, broke her foot and was placed in a walking medical boot for eight weeks. She scoured the Internet for anything to “dress-up” her boot, but unfortunately, nothing of its kind existed. She also noticed that when celebrities like Reese Witherspoon and Halle Berry were recently in boots, they had nothing to help them look stylish. In fact, Halle Berry skipped the 2012 Oscars because she was in a boot.
Seeing a need in the marketplace, the former retail store owner started designing and coming up with products that were both fashionable and fun to use to accessorize the boots. Her feeling was, “with at least 1.5 to 2.5 million walking medical boots prescribed annually, why should that many people have to walk around in a big ugly boot? Why not have some fun?” (Figures based on 2008 Medicare statistics and data complied from orthopedic surgeons and podiatrists.)
- Wrap-Its — decorative faux-fur cuffs to wrap around the top of the boot
- Strap-Its — flowers and faux-fur accessories that are attached on any strap of the boot
- Click-Its — a children’s line of pin back buttons worn on any strap of the boot
- Sock-Its — decorative “socks” worn over the liner of the boot
With close to 60 products to choose from including faux-fur wraps, decorative “socks,” flowers, and themed buttons for children, there is no reason anyone has to be unhappy in a boot ever again. We all know the old adage, “laughter is the best medicine,” but in fact this is a true statement.
CastMedic Designs was created to bring fashion and fun to the medical industry beginning with walking medical boots. It is their mission to bring “The Healing Power of Fashion®” to a mainly function-only industry and provide consumers an opportunity to feel good about themselves while healing from an injury.
SOURCE CastMedic Designs